Content is King of Twitter (Beating Coupons)

Posted on1 CommentCategoriesGeneral Discussion, Online Marketing, Thoughts for Affiliates

Marketers (affiliates included) are actively using Social Media (especially Twitter), and, of course, one of the most popular “marketing methods” is the distribution of coupons and special offers through SM channels. Guess what? It doesn’t work as well as you may be thinking! In fact, there’s something that beats coupons and deals on Twitter, and Read More …

Importance of Online Coupons for Shoppers, Retailers, Affiliates

Posted on8 CommentsCategoriesGeneral Discussion, Online Marketing, Thoughts for Affiliates

A few days ago, having registered that in April 2010 “35 million consumers visited coupon sites” (a number that was up 5% from the year before), Compete reminded us of the findings of their “Online Shopper Intelligence” study originally released in February 2010. In the ranking of sources / tools on which consumers depend while Read More …

What are Affiliate-Exclusive Coupon Codes?

Posted on2 CommentsCategoriesAffiliate Program Management

A merchant has emailed me: A newly-joined affiliate is asking if we can offer them exclusive coupon codes. He says these are extremely popular and convert especially well for them. What exactly are exclusive codes? [underlining mine] The technique of enticing coupon affiliates with exclusive codes is a widely-spread one. In simple language, it entails Read More …

Bright Future for Coupon Affiliates

Posted on3 CommentsCategoriesAffiliate Program Management, General Discussion, Thoughts for Affiliates

MediaPost has published some information that coupon affiliates should find of extreme interest. Referencing a recent report by Borrell Associates, MediaPost wrote: …Borrell Associates estimates that the $8.3 billion value of online coupons redemptions in 2009 (including via the Internet, email and mobile) will jump more than 50% to $12.7 billion in 2010 and to Read More …

Using Online Coupons Without Compromising Brands

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing

No month passes without me returning to the question of coupons and how they do/may affect merchants’ brands. Not too long ago, a colleague of mine, Chris Bishop of 7thingsmedia, addressed this very question in an excellent post on how to “protect [a] brand whilst competing on price and protecting [one’s] product margin” in the Read More …