domain names

Affiliates, Domain Names and Trademark Violations

It isn’t unusual to see the following affiliate paid search policy set out and enforced by a merchant: In the vast majority of cases the above PPC policy is one of those best practices that every affiliate program should implement. The reason is obvious: such affiliate activity adds no value

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To Hyphenate or Not to Hyphenate a Domain Name?

I have been recommending affiliates to use keyword-rich domain names more aggressively, and I myself have been experimenting with different types of domains and how well they do with search engines. Today I would like to share with you my experience with hyphenated domain names. Some are saying that hyphens

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Trademarked Names in Affiliate Domains

A merchant has just asked: I have an affiliate that just registered “trademarknameproducttype.com” and is going to start marketing our new [trademark name] product line. Is this acceptable? I know he’s doing marketing for us, however he’s using our trademarked name. The intent of the above-quoted affiliate is obvious —

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