7 Marketing Strategies for the Ultimate Ecommerce Launch

Posted on2 CommentsCategoriesOnline Marketing

Note: This is a guest blog post by Adam Enfroy (and excellent one, we must admit). The ecommerce industry is growing rapidly at a rate of 23% year-over-year. Yet, many ecommerce stores still lack the proper marketing strategy to build awareness and drive visitors to purchase. It’s exciting to launch an ecommerce store, but if brands don’t have the Read More …

2011 Global E-Commerce Forecasts and Statistics: USA, Europe, China

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing

Signs (and news) of e-commerce growth are always exciting to follow. United States In the U.S., for example, eMarketer expects a 15% YOY growth in 2011, and some $362 billion by the end of 2016.  Chris Goward‘s recent tweet read: Good news! Ecommerce sales to reach $224.2 billion this year, up 15% from 2011 – eMarketer Read More …

Cyber Monday 2011: 33% Spend Increase & Other Noteworthy Statistics

Posted on2 CommentsCategoriesGeneral Discussion, Online Marketing

IBM Coremetrics has just added Cyber Monday 2011 data to their benchmark report I blogged about yesterday. Here are the things that have caught my eye: Cyber Monday 2011 — 5 Noteworthy Facts Overall spending increase — Online sales were up 33% over 2010, 29.3% up over Black Friday 2011, and AOV (avergage order value) Read More …

eBay’s Acquisition of GSI Commerce & Its Ecommerce Implications

Posted on4 CommentsCategoriesGeneral Discussion, Online Marketing

Yesterday, shortly after the announcement of eBay’s plans to acquire GSI Commerce (a $2.4 billion deal), a friend, colleague and former director of Econsultancy US, Rebecca Lieb, tweeted: GSI Commerce has a number of impressive assets, including an affiliate network they acquired in late 2009, and “180 clients including 31 of the Internet Retailer Top Read More …

3 E-tailer Mistakes and Affiliate Program Management Parallels

Posted on1 CommentCategoriesAffiliate Program Management, General Discussion, Online Marketing

It so happened that over the past few weeks I’ve been doing a lot of online shopping, and while altogether sad/uncomfortable it was interesting to register some of the mistakes online merchants (aka e-tailers) make. As I was watching them commit their mistakes, I couldn’t help but also make parallels with affiliate program management. Today Read More …

Social Shopping & First Facebook Affiliate Platform on Horizon

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion, Thoughts for Affiliates

Yesterday brought an interesting news — Zibaba, a Facebook ecommerce storefront provider, is set to launch their (first one around?) Facebook-based affiliate marketing platform. The network is scheduled to launch at the end of January 2011. Both merchants and affiliates are gonna be charged to participate (between $20 and $100 a month “depending on their Read More …