How To Detect and Fight Affiliate Fraud

Posted on8 CommentsCategoriesAffiliate Program Management, Articles & Publications

Over the past few days I’ve been talking with a new client whose affiliate program’s budget (let me stress: one of the top programs on a popular affiliate network) is being routinely cannibalized by trademark violators, pseudocouponers, and other types of unethical affiliates. In close to 5 years of the existence of this affiliate program Read More …

IAB Affiliate Marketing Council’s Ethical Merchant Charter

Posted onLeave a commentCategoriesAffiliate Program Management, Online Marketing

Not too long ago the UK-based Internet Advertising Bureau‘s (IAB) Affiliate Marketing Council has released its new Ethical Merchant Charter. The document aims at promoting “greater transparency in the industry and ensure better relationships between publishers and merchants” and is the second best practice initiative by IAB in 2009 after the Code of Best Practice Read More …