Over the past few days I’ve been talking with a new client whose affiliate program’s budget (let me stress: one of the top programs on a popular affiliate network) is being routinely cannibalized by trademark violators, pseudocouponers, and other types of unethical affiliates. In close to 5 years of the […]
How To Detect and Fight Affiliate Fraud Read More »
Staying on top of the current trends and demands is awesome, and every marketer (especially affiliates) should be constantly monitoring the hot topics, events and anything else that may influence the market they are in. However, there is one thing I am particularly strongly against, and that is capitalizing on
Capitalizing on Tragedy: BP Oil Spill Case Read More »
A few days ago Russia celebrated Christmas, and while choosing a movie to watch yesterday night my attention was naturally drawn to a new film by Pavel Lungin — “Tsar” [more here and here | it’s also available in the U.S. with English subtitles]. It is not an easy movie
Tsar by Pavel Lungin and Ethics in Affiliate Marketing Read More »
Not too long ago the UK-based Internet Advertising Bureau‘s (IAB) Affiliate Marketing Council has released its new Ethical Merchant Charter. The document aims at promoting “greater transparency in the industry and ensure better relationships between publishers and merchants” and is the second best practice initiative by IAB in 2009 after
IAB Affiliate Marketing Council's Ethical Merchant Charter Read More »