facebook marketing

7 Marketing Strategies for the Ultimate Ecommerce Launch

Note: This is a guest blog post by Adam Enfroy (and excellent one, we must admit). The views and opinions expressed herein are those of the author. The ecommerce industry is growing rapidly at a rate of 23% year-over-year. Yet, many ecommerce stores still lack the proper marketing strategy to build awareness and […]

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Toys R Us and Value of Facebook Fans (Likes)

Yesterday morning Toys R Us announced their “Be R Fan Sweepstakes” Facebook campaign. Essentially, they’re looking to increase their Facebook fan-base (now more frequently known as “Likes”) from about 1.25 million to 1.5 million. The company’s email read: Like Toys”R”Us on Facebook Enter now on Facebook for a chance to

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Choose (Facebook) Friends Wisely. They Can Add You to Groups

Two months ago “at an event at its Palo Alto, Calif. headquarters” Mark Zuckerberg announced the launch of new Facebeook Groups. GigaOM wrote: CEO Mark Zuckerberg called groups “a fundamental building block” and the biggest problem in social networking,” and said after considering the issue for a long time, Facebook

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Black Friday Interest Comes Earlier. Marketers Adapt

Google Insights for Search is revealing an interesting pattern about people’s searches for “Black Friday” and related key phrases. From 2008 to 2010, the consumer interest in Black Friday deals has been moving to earlier dates every year (happening a month earlier every year). Here’s what Google has registered between

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