Toys R Us and Value of Facebook Fans (Likes)

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Yesterday morning Toys R Us announced their “Be R Fan Sweepstakes” Facebook campaign. Essentially, they’re looking to increase their Facebook fan-base (now more frequently known as “Likes”) from about 1.25 million to 1.5 million. The company’s email read: Like Toys”R”Us on Facebook Enter now on Facebook for a chance to win up to $1,500! Tell Read More …

Choose (Facebook) Friends Wisely. They Can Add You to Groups

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Two months ago “at an event at its Palo Alto, Calif. headquarters” Mark Zuckerberg announced the launch of new Facebeook Groups. GigaOM wrote: CEO Mark Zuckerberg called groups “a fundamental building block” and the biggest problem in social networking,” and said after considering the issue for a long time, Facebook has determined the best solution Read More …

Black Friday Interest Comes Earlier. Marketers Adapt

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Google Insights for Search is revealing an interesting pattern about people’s searches for “Black Friday” and related key phrases. From 2008 to 2010, the consumer interest in Black Friday deals has been moving to earlier dates every year (happening a month earlier every year). Here’s what Google has registered between 2007 and 2010: in 2007 Read More …