Google AdWords

7 Marketing Strategies for the Ultimate Ecommerce Launch

Note: This is a guest blog post by Adam Enfroy (and excellent one, we must admit). The views and opinions expressed herein are those of the author. The ecommerce industry is growing rapidly at a rate of 23% year-over-year. Yet, many ecommerce stores still lack the proper marketing strategy to build awareness and […]

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Google AdWords Upgraded URLs and DTM Affiliate Links

If you are a paid search affiliate who earns money via DTM linking*, you have noticed the following alert in your Google AdWords account lately: *For those not familiar with the lingo, in affiliate marketing “DTM linking” stands for direct-to-merchant linking of an affiliate’s paid search ad whereby the affiliate’s

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Bing Allows Anything for Display URL?

Remember my PPC Display URLs and Affiliate Direct Linking Are Interconnected post two months ago? In it — being guided by Google AdWords policy — I argued: Permitting “direct linking” (or Direct-To-Merchant (DTM) paid search bidding), however, implies that affiliates are allowed to link their paid search ads (through their

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Google Introduces AdWords Split Testing Tool

Yesterday Google introduced a new split testing tool for paid search marketers that use AdWords to try — the AdWords Campaign Experiments (ACE) tool [see original announcement here]. Google’s below video explains how the only way of handling split tests in PPC marketing before was to conduct a “before and

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10 Great Posts – Week of February 7-13, 2010

Every week I read dozens of articles published online. Naturally, the vast majority of them are directly related to online marketing in general, and affiliate marketing in particular. The abundance of excellent content published online is so great that I never have enough time to incorporate what I learn into

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Paid Search Advice & List of Negative Keywords

Earlier this morning, Roxana Patrichi of Avangate published a list of 150+ negative keywords for software selling AdWords campaigns. This reminded me of one of the questions that I was asked in a recent interview to Affilorama. I was asked what advice I would give to newbie affiliates that are

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