Google AdWords Upgraded URLs and DTM Affiliate Links

Posted on1 CommentCategoriesThoughts for Affiliates

If you are a paid search affiliate who earns money via DTM linking*, you have noticed the following alert in your Google AdWords account lately: *For those not familiar with the lingo, in affiliate marketing “DTM linking” stands for direct-to-merchant linking of an affiliate’s paid search ad whereby the affiliate’s paid search traffic lands directly Read More …

Bing Allows Anything for Display URL?

Posted on11 CommentsCategoriesAffiliate Program Management, Pay Per Click Marketing

Remember my PPC Display URLs and Affiliate Direct Linking Are Interconnected post two months ago? In it — being guided by Google AdWords policy — I argued: Permitting “direct linking” (or Direct-To-Merchant (DTM) paid search bidding), however, implies that affiliates are allowed to link their paid search ads (through their affiliate links, of course) right Read More …

Google Introduces AdWords Split Testing Tool

Posted onLeave a commentCategoriesAffiliate Tools, Pay Per Click Marketing

Yesterday Google introduced a new split testing tool for paid search marketers that use AdWords to try — the AdWords Campaign Experiments (ACE) tool [see original announcement here]. Google’s below video explains how the only way of handling split tests in PPC marketing before was to conduct a “before and after analysis” where you would Read More …

10 Great Posts – Week of February 7-13, 2010

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing

Every week I read dozens of articles published online. Naturally, the vast majority of them are directly related to online marketing in general, and affiliate marketing in particular. The abundance of excellent content published online is so great that I never have enough time to incorporate what I learn into my own writing, and my Read More …

Paid Search Advice & List of Negative Keywords

Posted on8 CommentsCategoriesOnline Marketing, Pay Per Click Marketing, Thoughts for Affiliates

Earlier this morning, Roxana Patrichi of Avangate published a list of 150+ negative keywords for software selling AdWords campaigns. This reminded me of one of the questions that I was asked in a recent interview to Affilorama. I was asked what advice I would give to newbie affiliates that are getting involved in paid search. Read More …