Wish List – an Underused but Powerful Affiliate Marketing Tool

Posted on4 CommentsCategoriesGeneral Discussion, Thoughts for Affiliates

Have you seen how Webster’s Dictionary defines a “wish list”? Apparently, the proper definition of the word is “a list of desired but often realistically unobtainable items” [source | italics mine]. Interestingly, just as it has done it with so many other areas of our life the Internet has turned the classic definition of the Read More …

Search Engines and Online Reviews Represent Affiliate Opportunities

Posted on3 CommentsCategoriesThoughts for Affiliates

Earlier today eMarketer has published some interesting data on the sources that consumers use in their pre-purchase product research. Two reasons why we couldn’t miss this: (1) the data was from our client, Compete.com, whose affiliate program we manage, and (2) if you look at the below data carefully, you can actually figure out the Read More …