In Affiliate Profiles More Is Not Always Better

Posted on5 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

On Monday morning I tweeted: Affiliates, when setting up affiliate network acct do NOT put “None” into incentive program description. It marks you as incentive affiliate — Geno Prussakov (@ePrussakov) May 21, 2012 I have been getting questions about that tweet. So, let me elaborate on it, as I believe it to be important. Here’s Read More …

Incentivized Traffic: Easy Earnings or Headache for Advertisers?

Posted on5 CommentsCategoriesAffiliate Program Management, Online Marketing

I’ve been thinking a lot about one particular type of loyalty affiliates lately — the type that encourages their website visitors to fill out surveys, submit application forms, order samples, and get paid for it. This type of publishers is essentially as sub-type of incentive affiliates. These affiliates frequently sell the idea to their website Read More …

Coupons & Discounts Are Not Incentives

Posted on1 CommentCategoriesGeneral Discussion, Online Marketing, Thoughts for Affiliates

Yes, I know, the title of this post may sound nonsensical to mainstream marketers, but give me a minute to explain what I mean a bit further. Over the past two days I have been looking through hundreds of affiliate applications into the DaySpring’s affiliate program, and I’ve been noticing that surprisingly large numbers of Read More …

Incentive or Loyalty Affiliates – Definition and Specifics

Posted on27 CommentsCategoriesAffiliate Program Management, General Discussion

Many merchants and affiliate program managers do not know what incentive affiliates (aka loyalty affiliates) are. This, in some cases, results in low quality affiliate program performance, whereas in others, ignorance regarding the essence of incentive affiliate marketing may bring about unwanted customer activity. Incentive/loyalty affiliates are affiliates that facilitate the desired end-user action by Read More …