In Affiliate Profiles More Is Not Always Better

Posted on5 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

On Monday morning I tweeted:

I have been getting questions about that tweet. So, let me elaborate on it, as I believe it to be important.

Here’s the example I was referring to:

This is how on Commission Junction (CJ) an affiliate manager sees what affiliates enter for the description of their “special program” or “incentive program” [more about incentive (or loyalty) affiliates here]. Now, I can understand how some may think of coupons and discounts as “incentives” (which they aren’t in this particular sense). But why in the world would anyone mark themselves as an “incentive affiliate”, entering “None” (or anything along those lines) is beyond me.

While I’m not a fan of automatic affiliate declining, in some situations it makes sense to decline certain types of affiliates automatically. Continuing to stick with CJ as an example, here’s how merchants can set up that “Auto Decline”:

You can see that on this affiliate network the “Auto Decline” can be tied to two things: (i) country, or (ii) presence of “special programs” in the affiliate profile. If, for example, it is a pay-per-lead affiliate program, they may choose to auto-decline incentive affiliates to avoid getting “leads” that weren’t interested in their service in the first place (but rather: were looking to get the cash/points/incentive that the loyalty affiliate promised for completing certain steps). Therefore, by marking yourself as a “special program” affiliate — when, in reality, you aren’t one — you will end up being automatically declined from programs that have chosen to auto-decline this type of affiliates.

By all means, do complete as much of your affiliate profile as possible (it is important for affiliate managers that care about their programs, and carefully review affiliate profiles), but don’t “overdo” it. If you don’t know what something means, ask. Thankfully, there are plenty of places where you can get your questions answered free of charge.

On the other side of the fence, affiliate program managers should keep this type of mistake in mind, and when possible, go away from that auto-decline, but just as shown on the above image choose to manually review affiliates with special/incentive programs.

5 thoughts on “In Affiliate Profiles More Is Not Always Better

  1. I was wondering why I was being automatically declined from edu lead programs but I guess I got my answer now.

    I don’t know though who is to blame: the affiliate managers or the affiliate networks. I would be inclined to think it’s the latter though.

    What other networks do you know of that have the same issue?


      1. Wouldn’t it be better if they put a radio button for special programs with 2 choices (yes or no) and when you check (yes) a text field appears to complete with a list of any special programs.

        I think this would definitely get rid of the missunderstanding.

        1. They kind of give the advertiser/merchant two choices: (i) auto-decline, or (ii) review manually. But I do love the idea of not bundling all (“Software, E-mail, Third-party distribution, an Incentive” sites, Sub-affiliate networks, etc) into one.

          My main point, however, was somewhat different. I meant to underscore the importance of clearly understanding what you’re marking/describing yourself as before you do it. But isn’t this true in everything (not only affiliate marketing)?

  2. I got your point and I agree (can’t be otherwise). I just wanted to point out that this is a missunderstanding that (could be)/is costing the affiliate network money.

    Yet, it would be very simple to get rid of it.

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