Affiliate Marketing’s Place in Digital Marketing

Posted on3 CommentsCategoriesGeneral Discussion, Online Marketing

At the end of June 2010 Econsultancy released its 94-page “Achieving Digital Balance” report where they look into the “best practices for mastering digital strategy and budgets”. There isn’t a tremendous amount of data on affiliate marketing in this report, but enough for me to outline a few interesting points. While budgeting your company’s online Read More …

Is Your Marketing Fostering Customer Engagement?

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing

New era, paradigm shift, dramatic transformation, or whatever else you’d like to call it, it’s here! The introduction and rapid development of Social Media (SM) and UGC (user-generated content) has changed the marketing landscape and environment forever. Whether you market online or offline, doesn’t matter. If you want to convert and grow, you must be Read More …

Are You Measuring and Analyzing or Flying Blind?

Posted on2 CommentsCategoriesAffiliate Program Management, General Discussion, Online Marketing

In September 2009 digital advertising overtook all other channels (including TV) in the United Kingdom [more here]. In October 2009 McKinsey stressed the importance of online retailing in the U.S., forecasting that by the year 2011 online sales will account for over 45% of all US retail sales [more here]. In December of the same Read More …

Global Advertising to Shrink, Online Marketing to Grow

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing

Interesting forecast data (on global advertising vs interactive marketing) has been published a few days ago by Forrester Research and ZenithOptimedia. Here is my summary: Global advertising market is expected to decline 8.5% this year (North America – 10.3%) Overall advertising budgets will decline as well In 2009 newspaper ad spend will drop 14.7%, magazines Read More …