At the end of June 2010 Econsultancy released its 94-page “Achieving Digital Balance” report where they look into the “best practices for mastering digital strategy and budgets”. There isn’t a tremendous amount of data on affiliate marketing in this report, but enough for me to outline a few interesting points. […]
New era, paradigm shift, dramatic transformation, or whatever else you’d like to call it, it’s here! The introduction and rapid development of Social Media (SM) and UGC (user-generated content) has changed the marketing landscape and environment forever. Whether you market online or offline, doesn’t matter. If you want to convert
In September 2009 digital advertising overtook all other channels (including TV) in the United Kingdom [more here]. In October 2009 McKinsey stressed the importance of online retailing in the U.S., forecasting that by the year 2011 online sales will account for over 45% of all US retail sales [more here].
Interesting forecast data (on global advertising vs interactive marketing) has been published a few days ago by Forrester Research and ZenithOptimedia. Here is my summary: Global advertising market is expected to decline 8.5% this year (North America – 10.3%) Overall advertising budgets will decline as well In 2009 newspaper ad
I certainly do my sit-ups too, but throughout the work day I keep the following two rules (that help me stay in shape, and keep moving even while working predominantly under sedentary conditions: Squats Regardless of the fact that most of my work is done in front of a computer
Today has been an absolutely beautiful day in Northern Virginia. The temperature went up as high as 64°F (18°C). The sun was shining, the little breeze was there… and I decided to go to a local trout stocked lake to fish. I didn’t catch anything today, but this doesn’t upset