Why eBay is Suspending Loyalty Affiliates

Posted on8 CommentsCategoriesAffiliate Program Management, General Discussion

Yesterday, in The Ugly Side of Affiliate Marketing post a friend and fellow affiliate marketer, Tricia Meyer wrote: The eBay Partner Network announced out of the blue that they are dropping loyalty sites until at least October. The question this immediately raised in multiple heads was, of course, “why?” Carolyn Tang Kmet, adjunct lecturer in Read More …

Loyalty Programs and Affiliate Marketing

Posted onLeave a commentCategoriesOnline Marketing, Thoughts for Affiliates

Not too long ago I’ve blogged about the bright near future for coupon affiliates. It seems that loyalty affiliates have a future as well, and certain strategic factors will make (or are already making) some of them significantly more competitive than others. For instance — according to the data from a CMO Council study entitled Read More …