Toys R Us and Value of Facebook Fans (Likes)

Posted on9 CommentsCategoriesGeneral Discussion, Online Marketing

Yesterday morning Toys R Us announced their “Be R Fan Sweepstakes” Facebook campaign. Essentially, they’re looking to increase their Facebook fan-base (now more frequently known as “Likes”) from about 1.25 million to 1.5 million. The company’s email read: Like Toys”R”Us on Facebook Enter now on Facebook for a chance to win up to $1,500! Tell Read More …

Choose (Facebook) Friends Wisely. They Can Add You to Groups

Posted on3 CommentsCategoriesGeneral Discussion

Two months ago “at an event at its Palo Alto, Calif. headquarters” Mark Zuckerberg announced the launch of new Facebeook Groups. GigaOM wrote: CEO Mark Zuckerberg called groups “a fundamental building block” and the biggest problem in social networking,” and said after considering the issue for a long time, Facebook has determined the best solution Read More …