marketing

19 Pieces of Marketing Wisdom from the Grateful Dead

David Meerman Scott has a new book out. It is co-authored with Brian Halligan of HubSpot, and entitled “Marketing Lessons from the Grateful Dead: What every business can learn from the most iconic bank in history”. I’ve had a chance to read it cover-to-cover on my transatlantic flight a couple […]

19 Pieces of Marketing Wisdom from the Grateful Dead Read More »

CTV or 3 Components of Successful Marketing Campaign

Are you participating in the Fast Company’s Influence Project yet? Launched just 26 days ago, it already has 21,784 people registered, and the number is growing quickly. The slogan of the campaign is “You’re more influential than you think”. The project’s website clarifies the idea: ABOUT THE PROJECT We started

CTV or 3 Components of Successful Marketing Campaign Read More »

Useful Articles on Marketing, Design and Advertising

Today I have decided to put together a list of posts, articles and discussions I have enjoyed in the course of the past week. Some of them are related to affiliate marketing and affiliate program management, while others address the areas of marketing and advertising that I am personally fascinated

Useful Articles on Marketing, Design and Advertising Read More »