Puma Affiliate Manager’s Follow-Up Email Does Not Help

Posted on1 CommentCategoriesAffiliate Program Management

Remember my Puma Affiliate Program Manager Doesn’t Get It post on 1/7/2011? Well, checking my affiliate account’s email box today I’ve found a follow-up message which reads as follows (highlighting mine): At first, when I just started reading it, I thought: “Awesome!! They finally get it!”… but as I read on, I realized that they Read More …

Set Achievable Goals and Look Beyond Extrinsic Rewards

Posted on2 CommentsCategoriesAffiliate Program Management

Those who follow my blog, magazine articles, and conference presentations know how fascinated I am with the subject of motivation, especially when it comes to effective motivation of such a unique “workforce” as affiliates. Needless to say why a post published on Econsultancy.com yesterday has immediately drawn my attention — right upon spotting its title Read More …

Motivation by Money Versus Autonomy, Mastery and Purpose

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

A speech given by Dan Pink at the RSA and later animated by Cognitive Media was uploaded to YouTube last month, and has already received close to 400,000 views, and a storm of accolades from marketing and management professionals around the world. No wonder why. Dan talks one of the most fascinating subjects in the Read More …

Nicholson’s Motivation Method & Affiliate Context

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion, Leadership

Today I’ve read an good article by Nigel Nicholson in the Harvard Business Review 81 (1) of 2003. In it, the author looks into the question of motivating “problem people.” Looking at manager-employee relationship in the traditional management context, he described his recipe for working with employees that are neither showing progress, nor benefiting the Read More …

Intrinsic Motivation – Ultimate Goal of Affiliate Manager

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

I was researching more on motivation in the course of the day today, and at one point while I was reading Frederick Herzberg’s article “One More Time. How Do You Motivate Employees” (Harvard Business Review, Jan. 2003) I realized that making all things go right within any given affiliate program — having a 100% affiliate-friendly Read More …