10 Neuromarketing Experts to Follow on Twitter

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Neuromarketing is “the application of neuroscience to marketing”. It “includes the direct use of brain imaging, scanning, or other brain activity measurement technology to measure a subject’s response to specific products, packaging, advertising, or other marketing elements”. On a more general level, “neuromarketing also includes the use of neuroscience research in marketing”. [source] This relatively Read More …