Affiliate recruitment may be split into two main types: active and passive recruitment. Simply put, active recruitment is when affiliates find out about your program through your outreach, whereas passive recruitment is when they find you by themselves. Twenty days ago we “turned off” all active recruitment for a (non-paying) client, […]
What to Expect from Passive Affiliate Recruitment Read More »
When asked about the avenues via which they like to find out about new affiliate programs, affiliates repeatedly point to affiliate network websites (and network-based directories) as one of their preferred methods of what I call “passive affiliate recruitment” (i.e. when they find you, as opposed to you reaching out to
3 Underused Ways to Improve Affiliate Program Visibility on Network Read More »
While surveying “more than sixteen hundred affiliates” for the newest 2013 Affiliate Summit AffStat Report one of questions asked: “How do you typically find out about new affiliate programs?” (p. 15) The distribution of votes was truly interesting: If you look carefully, you will notice that while some respondents mentioned
10 Avenues for Passive (Yet Highly Effective) Affiliate Recruitment Read More »