Google AdWords Upgraded URLs and DTM Affiliate Links

Posted on1 CommentCategoriesThoughts for Affiliates

If you are a paid search affiliate who earns money via DTM linking*, you have noticed the following alert in your Google AdWords account lately: *For those not familiar with the lingo, in affiliate marketing “DTM linking” stands for direct-to-merchant linking of an affiliate’s paid search ad whereby the affiliate’s paid search traffic lands directly Read More …

Can Affiliate Programs Exist Alongside Paid Search Marketing?

Posted on3 CommentsCategoriesAffiliate Program Management

“If a merchant is running their own paid search campaigns, and also has an affiliate program, how can they ensure that the latter doesn’t cannibalize but compliment the other?” — this is the question that nearly every merchant wonders a few months into running their affiliate program. Some end up prohibiting paid search as an Read More …

47% Affiliates Who Use Paid Search Bid on Trademarks. Surprised?

Posted on15 CommentsCategoriesAffiliate Program Management

Yesterday, The Search Monitor released their January-June 2012 findings regarding affiliate involvement in paid search. The official press release read: From January 2012 to June 2012, almost 70 percent of affiliate marketers on the major search engines (all Google networks, Yahoo, Bing, and Baidu) bid on trademark terms (47.22 percent) or, even more startling, direct linked Read More …

Bing Allows Anything for Display URL?

Posted on11 CommentsCategoriesAffiliate Program Management, Pay Per Click Marketing

Remember my PPC Display URLs and Affiliate Direct Linking Are Interconnected post two months ago? In it — being guided by Google AdWords policy — I argued: Permitting “direct linking” (or Direct-To-Merchant (DTM) paid search bidding), however, implies that affiliates are allowed to link their paid search ads (through their affiliate links, of course) right Read More …

Primary Affiliate Promotional Methods in the USA

Posted on4 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

Yesterday Matt Swan of Affiliate Window has published an Econsultancy.com post with some interesting data on the changes in affiliate promotional methods they’ve registered at Affiliate Window apparently predominantly in the UK. Having analyzed the top 20 affiliates in their affiliate network, and relying on affiliate self-categorization, they have noticed the following: In January 2005 Read More …

Paid Search Advice & List of Negative Keywords

Posted on8 CommentsCategoriesOnline Marketing, Pay Per Click Marketing, Thoughts for Affiliates

Earlier this morning, Roxana Patrichi of Avangate published a list of 150+ negative keywords for software selling AdWords campaigns. This reminded me of one of the questions that I was asked in a recent interview to Affilorama. I was asked what advice I would give to newbie affiliates that are getting involved in paid search. Read More …

AvantLink Tool to Monitor Affiliate Paid Search Bidding

Posted onLeave a commentCategoriesAffiliate Program Management, Announcements, Online Marketing

It is always a pleasure to see affiliate networks adding new tools and functions for merchants to use. A month ago I blogged about a new technology by buy.at to help prevent the stealing of exclusive affiliate coupons [more here]. Today I’d like to draw merchants’ and affiliate networks’ attention to AvanLink. For as long Read More …