Bing Allows Anything for Display URL?

Posted on11 CommentsCategoriesAffiliate Program Management, Pay Per Click Marketing

Remember my PPC Display URLs and Affiliate Direct Linking Are Interconnected post two months ago? In it — being guided by Google AdWords policy — I argued: Permitting “direct linking” (or Direct-To-Merchant (DTM) paid search bidding), however, implies that affiliates are allowed to link their paid search ads (through their affiliate links, of course) right Read More …

10 Paid Search Experts to Follow on Twitter

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing

It’s been a while since I’ve posted my last Twitter list, but it’s Friday again (think #FollowFriday), and regardless of the numerous topics that I have already covered — blogging, SEO, affiliate marketing, email marketing, Internet law attorneys, usability, conversion rate optimization, web analytics, branding and PR, competitive intelligence, web design, social media, mobile marketing, Read More …

5 Hot Trends for Affiliate Marketers to Leverage in 2011

Posted on4 CommentsCategoriesAffiliate Program Management, General Discussion, Online Marketing, Thoughts for Affiliates

The famous Greek mathematician and inventor Archimedes of Syracuse is known for saying: “Give me a lever long enough and a place to stand, and I can move the earth.” For an affiliate marketer (and any online marketer, for that matter!) the “place to stand” remains the same as in 2010 — the Internet. Now Read More …

Recession-Proof Affiliate Marketing

Posted on3 CommentsCategoriesGeneral Discussion, Online Marketing, Thoughts for Affiliates

I’ve been reading the current issue of the Search Marketing Standard magazine, and the article by Laura Callow  draw my attention. She wrote on why PPC marketing is recession-proof, and the 5 reasons for her conclusion were: (i) the growth of end user exposure Internet and use of search engines, (ii) ease of building geo-targeted Read More …