Top 8 Innovative Affiliate Marketing Ideas (per Econsultancy)

Posted on3 CommentsCategoriesAffiliate Tools, General Discussion

Yesterday Econsultancy released its Innovation Report (focused on the UK digital marketing space, one that is always fun to follow). These reports are always great to read, as in them Econsultancy focuses on “innovative digital tactics” but does it not for the sake of merely listing the new developments, but highlighting the most innovative ideas Read More …

Are Affiliates Happy with eBay’s Quality Click Pricing?

Posted on2 CommentsCategoriesAffiliate Program Management, General Discussion, Online Marketing

In late August 2009 eBay announced, and in September 2009 implemented their Quality Click Pricing affiliate compensation model which essentially meant moving from their previous CPA model to a CPC model (details in my eBay Partner Network Will Now Pay for Clicks post). The concept was developed back in late 2008 – early 2009, and Read More …

Value of Click and Quest for Perfect Attribution Model

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion, Thoughts for Affiliates

Fred Wilson has tweeted: I’ve just finished reading his “Affiliate Marketing Undervalues The Link” post. In essense, he argues that the 535 clickthroughs he sent to Amazon were worth much more than the money he received in commission (a total of $25.20, or less than $0.05 per click). Linking to a specific book title on Read More …

eBay Partner Network Will Now Pay for Clicks

Posted on4 CommentsCategoriesAffiliate Program Management, General Discussion, Online Marketing

After testing their new affiliate payment model with select affiliates for over three months, the eBay Partner Network (eBPN) has made an official announcement of it yesterday. The model bears a name of Quality Click Pricing (QCP), and is essentially a CPC (cost per click) model. It is called to do something previously unprecedented: namely, Read More …