Want Super Affiliates to Place Your Link on Homepage? Bad Goal

Posted on1 CommentCategoriesAffiliate Program Management

9 out of 10 prospective affiliate management clients with whom I speak see super affiliate recruitment as one of the principle objectives for their affiliate manager(s). Furthermore, over 50% of them believe that the key to success is in having these newly-recruited super affiliates place the merchant’s banner(s) on the homepage of the super affiliate’s Read More …

Possibly the Best Way to Boost Affiliate Program Performance

Posted on7 CommentsCategoriesAffiliate Program Management

———————————— UPDATE [of 8/23/2012; 7:32 pm ET]: By the end of Day 8, we’ve had 2 more affiliates react to the follow-up email which bumps success rate to 42%. ———————————— As an outsourced affiliate program management agency we have recently took aboard an aged affiliate program. Having analyzed their current situation, we have discovered the Read More …

Become a Better Motivator by Appealing to Deep Seated Needs

Posted on1 CommentCategoriesAffiliate Program Management, Articles & Publications, General Discussion

Have you ever wondered if there are any other motivators available to affiliate program managers besides cash bonuses, prizes, and other extrinsic means of affiliate motivation? There are! It has also been proven that the more cash bonuses you give out, the more the per-bonus amount is expected to increase to create the same drive Read More …

Super Affiliates Prefer Per-Click Payments?

Posted onLeave a commentCategoriesAffiliate Marketing Fallacies, General Discussion

One of very few theoretical and more academically-written books on affiliate marketing (if not the only one) is the Strategic Affiliate Marketing by S. Goldschmidt, S. Junghagen and U. Harris published in 2003. While discussing the basics of affiliate marketing, the authors spend time looking at “Affiliates’ Characteristics” (p. 51-52). In their categorization of affiliates Read More …

How to Attract Super Affiliates: Big Fish – Small Fish Illustration

Posted on5 CommentsCategoriesAffiliate Program Management, General Discussion

Every time I launch a new affiliate program for a client, and affiliate-referred sales start rolling in, the client gets happy. Then a few weeks into the process, clients start getting impatient. “So when, when will we get the real super affiliates to start pushing us?” — they ask. I believe that a little fishing Read More …

Mediocre Affiliate Marketing & The Secret To Winning Big

Posted on1 CommentCategoriesGeneral Discussion, Thoughts for Affiliates

As I was watching a video by Gerhard Gschwandtner of SellingPower.com, where he was talking with Seth Godin about mediocrity and the mindsets that winners have, I was once again reminded of what makes “super affiliates” stand out. So many affiliates want to become super and win big, yet so many settle for being average Read More …

Intrinsic Motivation – Ultimate Goal of Affiliate Manager

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

I was researching more on motivation in the course of the day today, and at one point while I was reading Frederick Herzberg’s article “One More Time. How Do You Motivate Employees” (Harvard Business Review, Jan. 2003) I realized that making all things go right within any given affiliate program — having a 100% affiliate-friendly Read More …