Rules Ignored by Affiliates and Affiliate Managers. Worldwide!

Posted on6 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

Yesterday, as I was looking through the moderation queue (of “discussions” submitted) in the Affiliate Program Management group I run on LinkedIn, I was once again struck by the fact that on a weekly basis we have group members (including affiliate managers at some of the world’s top brands) who just do not care to Read More …

Affiliates Do Not Always Read Program Policies Before Applying

Posted on7 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

Back in late 2009 I ran a poll which revealed that only 38% of affiliates, generally, pay good attention to affiliate program agreements before submitting their application (24% always, 14% often). Here’s that pie-chart: Based on the above data, I’ve been strongly recommending merchants to include a Summary of their affiliate program agreement before the Read More …

38% of Affiliates Do Not Read Program Agreements

Posted onLeave a commentCategoriesAffiliate Program Management, Thoughts for Affiliates

In one of the newly launched affiliate programs (where specific types of affiliate promotion are explicitly prohibited in a short and easy-to-read program agreement), we have observed that over 38% of affiliates who apply into this program do not read that agreement. Yes, there is a mandatory requirement to agree to the terms and conditions Read More …

New Article in FeedFront Magazine

Posted onLeave a commentCategoriesArticles & Publications, General Discussion

It is always an honor to have my articles published, especially so when they are published in affiliate marketing magazines. One of them is, of course, the official magazine of the Affiliate Summit, FeedFront. It’s issue 5 has been made available for online browsing and downloading at Scribd.com today. My article on the pitfalls of Read More …

Toolbars in Affiliate Marketing

Posted on20 CommentsCategoriesGeneral Discussion

A poll was posted at ABestWeb today where one of the affiliates is asking other affiliates to express their opinion on whether ShareASale, an affiliate network known to stand up for affiliates’ interests, should start allowing affiliates to use downloadable toolbars in their marketing. The question stems from this post in ShareASale’s blog and this Read More …