Rules Ignored by Affiliates and Affiliate Managers. Worldwide!

Posted on6 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

Yesterday, as I was looking through the moderation queue (of “discussions” submitted) in the Affiliate Program Management group I run on LinkedIn, I was once again struck by the fact that on a weekly basis we have group members (including affiliate managers at some of the world’s top brands) who just do not care to Read More …

Affiliates Do Not Always Read Program Policies Before Applying

Posted on7 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

Back in late 2009 I ran a poll which revealed that only 38% of affiliates, generally, pay good attention to affiliate program agreements before submitting their application (24% always, 14% often). Here’s that pie-chart: Based on the above data, I’ve been strongly recommending merchants to include a Summary of their affiliate program agreement before the Read More …

38% of Affiliates Do Not Read Program Agreements

Posted onLeave a commentCategoriesAffiliate Program Management, Thoughts for Affiliates

In one of the newly launched affiliate programs (where specific types of affiliate promotion are explicitly prohibited in a short and easy-to-read program agreement), we have observed that over 38% of affiliates who apply into this program do not read that agreement. Yes, there is a mandatory requirement to agree to the terms and conditions Read More …