What Influences Affiliate Banner Performance the Most? Surprise Ahead

Posted on12 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

As an affiliate manager, one of the most frequently asked questions I receive is “Which one of your program’s creatives performs the best?” When running links/banners performance reports, I noticed that text links perform almost always better across all networks in our affiliate program. Monthly publisher performance when using text links (versus banners) looks as Read More …

Commission Junction Now Allows Merchants to Bulk Upload Text Links

Posted on2 CommentsCategoriesAffiliate Program Management

For years I’ve pleaded with affiliate networks to follow ShareASale’s example and allow merchants to mass-upload creatives. A couple of weeks ago I’ve once again exchanged messages with Commission Junction (this time on Twitter): Yesterday I’ve noticed that CJ has introduced a new sleek “Links” interface, and has also made banner upload a little easier; Read More …

Comparison of Affiliate Creatives and Importance of Assortment

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

When setting up an affiliate program, each merchant/advertiser gets to a point when they need to decide which creatives to offer affiliates to use for the promotion of the merchant’s products/services. If I were to rank merchant creatives in order of importance (to affiliates), and it were a retail-oriented web merchant (employing a pay-per-sale remuneration Read More …

How to Convert Other Affiliate Links into Text Links

Posted on8 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

It is no secret that in affiliate marketing text links generally convert significantly better than banner links. Also, when it comes to text links, it is easy for an affiliate to split-test different text variations (improving conversions) on their end without getting the merchant involved in the process at all. But what do you do Read More …