As an affiliate manager, one of the most frequently asked questions I receive is “Which one of your program’s creatives performs the best?” When running links/banners performance reports, I noticed that text links perform almost always better across all networks in our affiliate program. Monthly publisher performance when using text […]
What Influences Affiliate Banner Performance the Most? Surprise Ahead Read More »
For years I’ve pleaded with affiliate networks to follow ShareASale’s example and allow merchants to mass-upload creatives. A couple of weeks ago I’ve once again exchanged messages with Commission Junction (this time on Twitter): Yesterday I’ve noticed that CJ has introduced a new sleek “Links” interface, and has also made
Commission Junction Now Allows Merchants to Bulk Upload Text Links Read More »
An affiliate emailed me the following question about a program run on an affiliate network: I’d like you to send me a custom text link that I can modify as necessary — the html code in which I can plug in any web address and text. The answer will depend
Custom Linking on LinkShare, ShareASale & Commission Junction Read More »
When setting up an affiliate program, each merchant/advertiser gets to a point when they need to decide which creatives to offer affiliates to use for the promotion of the merchant’s products/services. If I were to rank merchant creatives in order of importance (to affiliates), and it were a retail-oriented web
Comparison of Affiliate Creatives and Importance of Assortment Read More »
It is no secret that in affiliate marketing text links generally convert significantly better than banner links. Also, when it comes to text links, it is easy for an affiliate to split-test different text variations (improving conversions) on their end without getting the merchant involved in the process at all.
How to Convert Other Affiliate Links into Text Links Read More »