Case Study on Affiliate Brand Abuse in PPC (SEM) Channel

Posted on4 CommentsCategoriesAffiliate Program Management, Pay Per Click Marketing, Spyware & Parasites

Earlier this month @SMNWebcasts tweeted: Naturally, I was among the first folks to request the whitepaper; but only now I’ve finally found time to blog about it. The case study starts by quoting some sobering statistics from an analysis by Artinsic Interactive of “hundreds of advertisers”: There are no hard and fast industry numbers to Read More …

5 Tools to Police Affiliates Violating Trademark Restrictions

Posted on2 CommentsCategoriesAffiliate Program Management, Spyware & Parasites

Trademark violations happen in multiple forms, but the more frequent ones are: bidding on trademarks in paid search campaigns and registering domain names with merchant’s trademarks in them. Both of these methods yield fairly easy money to violating affiliates, and neither of these will ever stop. Also, just because you may have prohibited trademark use Read More …

Free Tool to Monitor Paid Search Trademark Violations

Posted onLeave a commentCategoriesAffiliate Program Management, Pay Per Click Marketing

A friend, and fellow affiliate marketer tweeted: If you are looking for tool to monitor affiliate (and competitor) bidding on your trademark, AdGooroo does seem to have a free option offering a “24/7 monitoring of 6 search engines in 20 countries” with a “deep analysis of over 155 ad servers and affiliate networks” [more here]. Read More …

Trademark Violators — a Type of Parasite

Posted on3 CommentsCategoriesAffiliate Program Management, Pay Per Click Marketing, Spyware & Parasites

While parasitism in affiliate marketing frequently being synonymized only with downloadable applications that intrude with the end user’s shopping experience with a purpose of facilitating cookie setting/swap on the customer’s machine, the term should really include everyone who is extracting wealth from merchants/advertisers without assisting them in any way to produce it. Trademark poaching is Read More …

Google Suggest Now Helps Prevent Trademark Poaching

Posted on2 CommentsCategoriesAffiliate Program Management, General Discussion, Online Marketing

…at least to a degree (and this is good to see). Back in May of this year when Google Suggest got links to the main/official websites added to the lists of suggested search phrases, I am pretty positive they did not have affiliate marketing in mind. The feature was certainly mainly geared towards to the Read More …