Comparison of Affiliate Creatives and Importance of Assortment

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

When setting up an affiliate program, each merchant/advertiser gets to a point when they need to decide which creatives to offer affiliates to use for the promotion of the merchant’s products/services. If I were to rank merchant creatives in order of importance (to affiliates), and it were a retail-oriented web merchant (employing a pay-per-sale remuneration Read More …

Interview with John Ferber, Founder of Video Affiliate Network

Posted on4 CommentsCategoriesGeneral Discussion, Interviews

Five days ago Nielsen reported a 10.5% year-over-year growth in the number of online video viewers — “from 127.6 million unique viewers in February 2009 to 141 million in February 2010.” Two days ago I’ve found out about the birth of a new affiliate network — a video-centered network, founded by John Ferber,  the co-founder Read More …

Top Internet Marketing Strategies & Affiliate Marketing

Posted on1 CommentCategoriesAffiliate Program Management, General Discussion, Online Marketing

Interesting survey data has been published by eMarketer.com with a reference to an August research conducted jointly by Internet Retailer and Vovici Corp.: As look through the above statistics, the two things that I see in it are: 1. Social Media Channels Are Top Priority While I am not entirely sure why “Blogs” and “Consumer Read More …

When Affiliate Marketing is Being Misrepresented

Posted on5 CommentsCategoriesAffiliate Marketing Fallacies, General Discussion

I am tired of seeing the affiliate marketing industry being misrepresented as just another one of those get-rich-quick schemes! Hundreds, if not thousands, of websites are full of promises of helping you turn in a quick buck if only you buy their eBook or, even, join their affiliate program. Twitter is also full of tweets Read More …