Programs on Multiple Networks: Parasites Hurt All

Posted on10 CommentsCategoriesAffiliate Program Management, General Discussion, Online Marketing, Thoughts for Affiliates

Earlier this morning I published an article on Econsultancy.com where I talked about the problem of parasitism in affiliate marketing, and channel cannibalization, and how it should not be viewed as a problem for affiliate marketers only, but be tackled on a much wider scale. As I was adding more affected merchants to the comments Read More …

Incentive or Loyalty Affiliates – Definition and Specifics

Posted on27 CommentsCategoriesAffiliate Program Management, General Discussion

Many merchants and affiliate program managers do not know what incentive affiliates (aka loyalty affiliates) are. This, in some cases, results in low quality affiliate program performance, whereas in others, ignorance regarding the essence of incentive affiliate marketing may bring about unwanted customer activity. Incentive/loyalty affiliates are affiliates that facilitate the desired end-user action by Read More …