7 Things A Coupon Affiliate Can Do To Stand Out « Affiliate Marketing Blog by Geno Prussakov

Raven

Largely due to the current economic climate, and partly because of the very psychology of humans, coupon websites (majority of them – affiliates) are rapidly multiplying — new ones springing up every week. But how could a new coupon website stand out?

First, let’s look at the commonalities of coupon affiliates. Most do everything that they can to feature as many coupons as possible. With the array of offers they have to present to the end user, they have to make it convenient to shop. So they play with the navigation. Most coupon websites group offers by verticals, holidays/events, and alphabetically by merchant name. Many also split the offers by type, grouping them into coupons, free shipping offers, discounts, freebies, and even printable coupons.

But here is a list of 7 other things you can do to stand out:

  1. List most popular coupons (by conversion, or by a combination of CTR and conversion)
  2. Display top 10, 25, 50 (pick your number) brands or products (across different merchants, or by vertical)
  3. Group merchants by payment methods
  4. Add video reviews of the products you list
  5. Give extra exposure to merchants  with affordable international shipping by putting them into an additional category
  6. Incorporate an interaction element into your coupon/deals website (in form of a forum, or an option for customers to post/share coupons)
  7. Since most merchants are happy to offer you exclusive coupons, why not also play with an idea of A Deal A Day type website, and offer the hottest possible deals you can obtain (a new one every day), encouraging merchants to participate by offering aggressive discounts through you.

Use your imagination. Play with things! The good ole “think outside the box” advice applies here as it does in any other affiliate marketing initiative. And keep the ultimate driving force in mind — that of customer engagement through adding value, convenience, and providing one-of-a-kind online experience.

About Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of bestselling "A Practical Guide to Affiliate Marketing" (2007) and "Affiliate Program Management: An Hour a Day" (2011), speaker, consultant, and affiliate marketing evangelist.

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5 Responses to “7 Things A Coupon Affiliate Can Do To Stand Out”

  1. Carlos says:

    Hi Geno,

    I think that major problem is getting local coupons!

    Carlos

  2. Geno says:

    Carlos,

    Thank you for your comment. I’m not sure how location-restricted printed coupons normally are, but it doesn’t seem to be relevant to online coupons.

  3. Hi Geno, I was pleased to find this article. I am the owner of a coupon site. My website is truly a niche health and wellness site that offers only deals, discounts and coupons for health and natural products. Marketing brand name affiliate coupons is not easy! Please take a look and get in touch. Need a bit of help.

  4. Geno says:

    Not a bad website you have there, Dori. Even though your niche is extremely crowded, if you press on, I’m sure you’ll succeed. Best of luck, and glad you’ve found my article of help.

  5. [...] check out Geno Prussakov’s great blog for tips on affiliate management, like how to be a value-added coupon affiliate and what banner sizes you [...]

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