I myself often use a type of referral marketing [like the ice-cream truck example here] to illustrate what affiliate marketing is, generally, about. However, while there are some similarities, there are also quite a number of differences, and I was pleased to come across an infographic which reflected these.
Remember zferral? Well, they’ve re-branded into Ambassador, and the credit for the below infographic belongs to them:
While I would emphasize the importance of compliance policing, as well as careful pre-screening of affiliate applications, to the affiliate marketing part of the above infographic; overall, it’s an entertaining one worth sharing.
What do you think?
CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.
Tags: affiliate marketing, Ambassador, infographic, infographics, referral marketing, zferral