I realize that the week isn’t over yet, but the chances of anything more significant than the below three happening in the remaining hours of the working day are slim enough for me to highlight these three as the most notable news of the week (note that the below order is merely chronological):
1. FTC Releases .com Disclosures Requirements
It’s been some time since I’ve written about the Federal Trade Commission and mandatory affiliate link disclosures; but this week’s big news is that the FTC has released a new 53-pages guide on making “effective disclosures in digital advertising”.
Hat tip to Tricia Meyer for bringing everyone’s attention to this important news via her above-referenced Tweet and the corresponding blog post. See also this CopyPress post on the topic.
2. Affiliate Nexus Tax Defeated in Utah
Utah was one of the newer states to consider passing the affiliate nexus tax legislation. The Performance Marketing Association has sent a strong letter to Gov Herbert, pointing out the unconstitutionality of the law, and the “tax bill died on the House floor late last night” [more here].
Thanks to Rebecca Madigan and PMA’s attorneys for this.
3. New Yahoo Toolbar Acting as Coupon Affiliate
Apparently, there is a new Yahoo toolbar which is “operating as a coupon affiliate, inserting affiliate links on merchant websites” [details here].
Thank you, BrandVerity for bringing this one up to my attention.
CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.
Tags: affiliate link disclosure, affiliate nexus tax, affiliate toolbars, FTC disclosure rules, yahoo