Whether you are working on link building or affiliate recruitment, you want to know if the recipient’s email address is intact before sending out that message of yours. After all, unless one has valid contact information at hand, how can he expect to make the contact?
There are numerous email verification tools out there. Some (like the Atomic Mail Verifier, for example) charge you a one-time fee, others (like BriteVerity) tie their pricing to the number of email addresses you’ll be verifying, and when you are attempting to validate email addresses in bulk, these are certainly great ways to go.
However, when recruiting affiliates, reaching out to influencers, or potential link partners, we often end up verifying emails one by one. For this task you do not have to invest anything beyond your own time and effort. Here are the three tools that will help you verify email addresses free of charge:
IP Tracker’s Email Lookup
This email lookup tool provides live verification of emails using three simple steps: (i) verifies the host name (SMTP server), (ii) validates the email address sending a HELLO command to the SMTP server, and (iii) confirms (or denies) email validity.
Mail Tester follows the traditional way: “looks up the SMTP server responsible for the e-mail address, and tries to establish an SMTP connection. It then tries to send several commands, almost as if an e-mail is going to be sent. When enough information is gathered, the connection is aborted.”
This is my favorite tool of all! Brought up by SEOgadget’s Richard Baxter during his Search Marketing Day presentation in Madrid last week, Rapportive does something that neither of the above two tools do — it looks up people’s social media profiles to check if the email address you’re checking is linked to any of them. Through trial and error you can arrive at the exact email addresses that people use.
Have I missed a good tool for email address verification? Please post about it below.
CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of bestselling "A Practical Guide to Affiliate Marketing" (2007) and "Affiliate Program Management: An Hour a Day" (2011), speaker, consultant, and affiliate marketing evangelist.
Tags: affiliate recruitment, email outreach, MailTester, Rapportive, recruiting affiliates, seo link building