As you may have read elsewhere my recently-published Affiliate Program Management: An Hour a Day has been nominated for Small Business Book Awards 2012 — in the Marketing category. This is the fourth year that these awards are being run by Small Business Trends. Here’s how they themselves describe the awards: …Reader’s Choice “Small Business [...]
Continue reading about Small Business Book Awards 2012 – Vote for Affiliate Marketing!
Between numerous affiliate marketing blogs, podcasts, forums and magazine publications, there certainly is no lack of online affiliate marketing education out there. However, when it comes to structured (or even face-to-face) learning, the real opportunities aren’t that many. Today I’d like to bring you seven that deserve attention. Whether we talk about foundational learning and [...]
Continue reading about 7 Affiliate Marketing Education and Training Opportunities
Every email sent to an affiliate threatening them with “termination” unless they do something (and here it doesn’t matter what the affiliate manager is asking for — putting up links, traffic referrals, or lead/sale generation) is a big thick nail in the coffin of the affiliate program. Even in traditional management contexts threats are demotivating. [...]
Continue reading about Motivation by Threat Never Works – Especially with Affiliates!
How many different online marketing channels are you employing simultaneously? Let me guess… At least three; maybe five or more. If you’re reading my blog, then you, probably have an affiliate program. Besides it, you’re more than likely also engaged in paid search, SEO, social, possibly display and/or remarketing initiatives; maybe mobile, and video… And [...]
Continue reading about Will 2012 Be the Year of Attribution Modeling in Online Marketing?
A frequent mistake that leaders, and managers of all kinds (including affiliate program managers), commit is failing to admit mistakes. It is a very destructive path to follow. The main reason being that it compromises your integrity, which is, actually, the most important characteristic for any leader. Addressing this problem in January 2010 at Affiliate Summit [...]
Continue reading about Integrity – Affiliate Manager’s Most Admired Characteristic
A few months ago, at an affiliate marketing conference in Israel, while discussing foundations of affiliate marketing success I touched upon the subject of proactive affiliate program management. I’m afraid that we hear (and use) the phrase so frequently that it is quickly turning into a cliché (or a phrase that is losing its true [...]
Continue reading about Proactive Affiliate Management and Communication
One of the biggest problems that affiliate program managers have is believing that their job is to manage affiliates (and not the affiliate marketing channel, or the program). Such approach, coupled with two destructive assumptions: (1) that, by extension, an affiliate program manager is smarter than an affiliate and (2) that all affiliates are prone [...]
Continue reading about Destructive Assumptions or Why Affiliate Management is Dead
Remember my post on picking my brain for free? Today is one of those days when someone is doing it, and, hopefully, for the benefit of others, as his questions are pretty broad and answers to them should address not only in this particular case, but help many others in the future too. I have [...]
Continue reading about How Various Online Payment Models Work in Affiliate Marketing
Quick timeline: Dec 1, 2011 — new brand’s website launched Dec 5, 2011 — official announcement and press release go live Jan 12, 2012 — second press release is published Dec 6, 2011 – Jan 18, 2012 — over a dozen of articles appear Analyzing the keywords that drive traffic to the website I see [...]
Continue reading about New Brand Claims Google Instant for Competitive Key Phrase
Quality is never an accident …it is always the result of high intention, sincere effort, intelligent direction and skillful execution –William A. Foster If you’ve attended Affiliate Summit West 2012 (or are subscribed to the magazine) you have a copy of the latest FeedFront. For those of you who don’t have it, I’d like to [...]
Continue reading about 7 Reasons Why People (and Companies) Fail at Affiliate Marketing
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