The easiest way to recruit affiliates into your program is to place a link to your affiliate program signup page on your website (this should be the very first thing you do as soon as your affiliate program is launched). Simple, and very natural, isn’t it? Yet this could possibly be the most underutilized method [...]
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As any marketing program, affiliate program requires a budget. While it is true that comparing to many other types of online advertising, affiliate marketing generally requires a significantly smaller budget, it does require one. Below you may find a basic breakdown of expenses that you should be prepared to incur:
First of all, you will [...]
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Having studied my posts on the affiliate coupons, a merchant has emailed me asking about the sizes of banners I would recommend for coupons. I replied: “give affiliates a 125 x 125 px square, and a 88 x 31 px button for each”, and received the following question back:
We are preparing our coupon banners right [...]
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I’ve been thinking a lot about one particular type of loyalty affiliates lately — the type that encourages their website visitors to fill out surveys, submit application forms, order samples, and get paid for it. Another word for this type of publishers is incentive affiliates. These affiliates frequently sell the idea to their website visitors [...]
Continue reading about Incentivized Traffic: Easy Earnings or Headache for Advertisers?
In late August 2009 eBay announced, and in September 2009 implemented their Quality Click Pricing affiliate compensation model which essentially meant moving from their previous CPA model to a CPC model (details in my eBay Partner Network Will Now Pay for Clicks post). The concept was developed back in late 2008 – early 2009, [...]
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Drs. Foster and Smith, one of America’s Top 500 E-tailers per Internet Retailer’s famous ranking, has just terminated relationship with all Virginia affiliates. As frequently is the case, the text of the email talks about how much they “value the affiliate relationship with each and every publisher”, but either this is a step made in [...]
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I’ve had a merchant approach me with a basic question, but since many other merchants who are also new to affiliate marketing may wonder about the same things, instead of just replying to him via email, I am posting my reply below.
This particular merchant is considering starting his first-ever affiliate program on ShareASale, and is [...]
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Today Kellie Stevens of AffiliateFairPlay.com has published her first free public adware reports:
The two reports that are already available are:
(i) A report on AllFreeCoupons, a Firefox add-on which displays coupon/deal notifications when the visitor is on a website that may have such available, and also offers the website visitor to share the deal via Facebook [...]
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One of the most frequently asked questions I’ve heard in a number different sessions during the past Affiliate Summit West 2010 was this one:
What percentage of affiliates in your affiliate program are active on a month-to-month basis?
This is a very good question, because the metric of total number of affiliates in a program is really [...]
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With the Winter Olympics 2010 going on, and the first ice hockey match involving the Russian team (the 2008 and 2009 world champions!) coming up in just two days, I was happy to find out that one of the Russian channels I have here in the U.S. was going to have a biographical documentary on [...]
Continue reading about Vyacheslav Bykov, True Leadership and Affiliate Management
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