Amazon Retires aStore Affiliate Tool: Reasons and Lessons to Learn

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

Over the summer we had learned of Amazon’s decision to retire their aStore affiliate product. For many it came as a bolt from the blue. Various speculations (on the reasons behind the move) have been floating around the Web, and I’ve decided to throw in my two cents too. Introduction First things first… what is/was Read More …

Why Affiliate Commission Cuts Are a Bad Way to Fight Violations

Posted on2 CommentsCategoriesAffiliate Program Management

No week passes by without a news that an advertiser is either contemplating, or has already implemented a commission/payout drop as a way to penalize violating affiliates. Bad idea! There are at least three considerations that are worth spelling out in this regard: I. Non-Preventive Mechanism Lowering the violator’s commission rate does not prevent further violations. Read More …

Affiliate Program Management: Definition, Approaches, Risks

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Affiliate program management is the process of overseeing and developing a brand’s affiliate marketing program. There are various ways to handle it, and in this article I would like to look at three approaches which are quite popular among advertisers. When talking about managing tasks, a fellow LinkedIn Learning instructor, Dr. Todd Dewett, likes to recommend Read More …

3 Powerful Features Underused by Most ShareASale Affiliate Programs

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Less than a month ago we launched a brand new affiliate program on ShareASale affiliate network. In under three weeks the program cracked the network’s prestigious Top 100 PowerRank, becoming one of the top-performing affiliate programs on ShareASale. On obvious reasons, I cannot share all of the techniques that lead to such a stellar rise, but there are three things that I would like Read More …

How Affiliate Became the Second Paid Revenue Stream in 6 Months

Posted on2 CommentsCategoriesAffiliate Program Management, Travel

Note from Geno Prussakov: Ladies and gentlemen, below you may find the first guest post by our newest guest blogger, Adrian Horvat, who has contributed the below case study. Vola.ro is the biggest online travel agency in Romania. The business grew very fast from €115,000 turnover in 2007 to €5,300,000 in 2010 and €55,000,000 turnover in Read More …

Affiliate Marketing Case Study: From Plateau to 1,600% YoY Growth

Posted on3 CommentsCategoriesAffiliate Program Management

Having just submitted a monthly affiliate marketing program performance report to one of our clients, I’ve felt strongly compelled to turn our experience into a case study. It is my hope that this case study will inspire others to grow their existing affiliate programs beyond their current levels. After all, too many face the exact same Read More …

Affiliate Marketing for Advertisers LinkedIn Video Course Is Out

Posted onLeave a commentCategoriesAffiliate Program Management, Announcements

I’ve got an exciting news to announce. My newest LinkedIn video course is out! You may remember that my previous course was geared towards aspiring affiliate marketers. Since its release in 2014, it was viewed nearly 200,000 times; and the time has come for us to record a course for brands who wish to leverage the Read More …

7 Ways to Prepare Your Affiliate Program for Q4 Holiday Marketing

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The year’s fourth quarter is already here, and online marketers couldn’t be more excited. eMarketer predicts that this holiday season retail ecommerce with grow 17%, with ecommerce sales representing 10.7% of total holiday retail sales, and nearing $95 billion. Interestingly though, according to Market Track’s research, 27% percent of consumers plan to finish the bulk of their holiday shopping Read More …