Affiliate Program Management Archives - Affiliate Marketing Blog by Geno Prussakov
Adrian Horvat on February 7th, 2017

Note from Geno Prussakov: Ladies and gentlemen, below you may find the first guest post by our newest guest blogger, Adrian Horvat, who has contributed the below case study. Vola.ro is the biggest online travel agency in Romania. The business grew very fast from €115,000 turnover in 2007 to €5,300,000 in 2010 and €55,000,000 turnover in […]

Continue reading about How Affiliate Became the Second Paid Revenue Stream in 6 Months

Geno Prussakov on December 12th, 2016

Having just submitted a monthly affiliate marketing program performance report to one of our clients, I’ve felt strongly compelled to turn our experience into a case study. It is my hope that this case study will inspire others to grow their existing affiliate programs beyond their current levels. After all, too many face the exact same […]

Continue reading about Affiliate Marketing Case Study: From Plateau to 1,600% YoY Growth

Geno Prussakov on October 19th, 2016

I’ve got an exciting news to announce. My newest LinkedIn video course is out! You may remember that my previous course was geared towards aspiring affiliate marketers. Since its release in 2014, it was viewed nearly 200,000 times; and the time has come for us to record a course for brands who wish to leverage the […]

Continue reading about Affiliate Marketing for Advertisers LinkedIn Video Course Is Out

Geno Prussakov on October 13th, 2016

The year’s fourth quarter is already here, and online marketers couldn’t be more excited. eMarketer predicts that this holiday season retail ecommerce with grow 17%, with ecommerce sales representing 10.7% of total holiday retail sales, and nearing $95 billion. Interestingly though, according to Market Track’s research, 27% percent of consumers plan to finish the bulk of their holiday shopping […]

Continue reading about 7 Ways to Prepare Your Affiliate Program for Q4 Holiday Marketing

Eric Nagel on October 5th, 2016

Note from Geno Prussakov: This is a guest blog post from Eric Nagel: Coupons are a necessary component for most e-commerce sites: The online coupon market is worth about $4 billion a year Majority of US Internet Users Will Redeem Digital Coupons So now that you’ve seen how important it is to offer your shoppers coupons […]

Continue reading about How To Get Your Deals Listed on Coupon Websites

Geno Prussakov on September 28th, 2016

Amazon.com is the planet’s biggest online store (whose 2015 revenue exceeded $100 Billion). Walmart, on the other hand, is the world’s largest company by revenue ($482.1 Billion in 2015) and also the globe’s largest corporate employer (third only to the U.S. Department of Defense and Chinese Army). Both of these remarkable businesses actively employ affiliate marketing to generate sales. […]

Continue reading about 15 Affiliate Marketing Lessons to Learn from Amazon & Walmart

Geno Prussakov on September 21st, 2016

An interesting question came to me from a Europe-based consultant who is now focused on affiliate recruitment for a client. His current focus is U.S. affiliates. After describing his situation, he asked: Do you know where I would be able to find a list of the biggest 15-20 partners on the average US program? The short answer […]

Continue reading about Identifying the Top-Performing Affiliates Across Affiliate Programs

Geno Prussakov on July 7th, 2016

No week passes by without someone reaching out to me via social media about their “great” affiliate program. Somehow Twitter and LinkedIn end up being the top platforms preferred by most of these recruiters. Having received another one of such invites via Twitter, I thought of putting together a blog post dissecting the anatomy of […]

Continue reading about 5 Tips for Effective Affiliate Recruitment on Social Media

Geno Prussakov on December 2nd, 2015

Stagnant affiliates are an ongoing problem of the vast majority of affiliate programs out there. Not that the inactive affiliates themselves pose the problem. It is the very fact that they are aboard the program, but not doing much that makes many CMOs and CEOs scratch their heads. There is also an inherent paradox to this […]

Continue reading about Infographic: 4 Ways to Facilitate Affiliate Activation

Geno Prussakov on October 29th, 2015

When I audit affiliate programs, one of the first things I analyse is how diversified their affiliate base is. It isn’t unusual for the chart to look something like this: Does the above pie chart look familiar? Keep reading then… No affiliate program has to be this heavily dependent on any one type of affiliates. However, […]

Continue reading about 18 Types of Affiliates (Most of Which You Do Not Yet Use)