When doing research for my affiliate program management book, “A Practical Guide to Affiliate Marketing”, I looked at 100 affiliate programs in the same vertical, and analyzed their program agreements. The results were literally shocking: 51% of the merchants lacked Terms of Service agreements altogether, 36% had extremely generic ones, …
Affiliate Program Agreement (Terms & Conditions) – Facts & Template Read More »
It is not unusual for an online merchant to wonder if they really should have a dedicated affiliate program manager, or if the responsibilities of the affiliate manager can be handled by an already employed member of their staff. To answer this question, you need to know what exactly an …
Affiliate Program Management: Areas of Responsibility Read More »
Several times a month an affiliate receives e-mails where merchants are threatening to remove him/her from their affiliate programs if the affiliate does not become “active”. Another thread was started on this topic at ABestWeb [see it here] just today. And while I could write up a whole post on …
Motivating Affiliates by Threat: Dead-End Strategy Read More »
I have started a new group at LinkedIn today – one devoted to affiliate program management, one where affiliate managers (in-house and OPMs) can network, and discuss issues pertaining to affiliate management. If interested, you may join the group here. It’s been live for less than a day, and we …
Since one of the most frequently asked questions is that of creative development we have chosen it to be the next one to address in the “How To” section of our Affiliate-Program-Management website. Answers posted at the “What Banners Should an Affiliate Program Have?” page.
I have started a “How To” section for merchants running affiliate programs at the Affiliate Program Management website. The first question added is the “How To Clear Browser’s Cookies?” one. The issue is being confronted by merchants (especially those that have just started marketing through the affiliate channel) more often than …
ABestWeb.com, the largest online affiliate marketing community with 43,000 members on board, has voted Geno to be the “Best Outsourced Affiliate Program Manager of the Year” for the second time in a row. The voting results may be found here. We thank our affiliates for their ongoing support.