For advertisers that take orders over the phone a pay per call program is a must. It will draw impressive conversion rates (always higher than what affiliate click referrals will yield) and higher average order value (1.5 to 2 times higher than purely click/online-oriented campaigns), complementing your PPS and/or PPL […]
The Reason Why Pay-Per-Call Affiliates Do Not Join Your Program Read More »
Remember my last week’s Possibly the Worst Affiliate Traffic Leak Ever post? Well, reviewing one affiliate program (on obvious reasons, their name and domain name have to remain discreet), I’ve discovered a situation that was even worse — “for tracking purposes” the merchant was linking some of his internal banners
Affiliate Leak Worse Than the Worst Leak Read More »
Yesterday, during my a4uexpo Europe presentation I said that the very first thing merchants should do to ensure that their websites are affiliate-friendly is to get rid of leaks. My definition was: Leak is any external link within your website that may lead to a course of action for which
Possibly the Worst Affiliate Traffic Leak Ever Read More »
When online businesses (in further text: merchants) just discover affiliate marketing, and get really excited about the way everything works, and the opportunities that open up, it is very common to witness some of them express interest in acting in the capacity of affiliates in addition to running their own
Affiliate Links on Merchant Websites Read More »
Let’s start with the definition first: In affiliate marketing, leaks are specifically defined as external links within your website that lead to sites which do not credit your affiliates for the work they perform (as defined by sending you the traffic and potential sales). Some of the most common examples
Leaks — Common Problem on Merchant Websites Read More »