Earlier today IBM Coremetrics published their Black Friday 2011 benchmark report (thanks to Bryan Eisenberg for tweeting about it), and while there has been an impressive 24.3% increase in overall online sales over last year’s figures, it is the mobile channel that has shown the most impressive to me growth. […]
Mobile Black Friday 2011: Traffic Exceeds 14%, Sales Hit 10% Read More »
According to the calculations of the National Retail Federation last year over 200 million consumers spent some $45 Billion on Black Friday. This year, eMarketer predicts that $47 Billion to be spent online during the holiday season in the U.S. alone. And historically, it so happens that holiday-related sales growth
5 Infographics on Black Friday, Cyber Monday & Holiday Season 2011 Read More »
Yesterday from Shawn Collins post I’ve found out that the newest Coremetrics’ report on Black Friday 2010 online sales is out. This third annual “analysis of the online retail sector” outlined the trends in 2010 (as compared to Black Friday 2009), including the following bird’s-eye look at the state of
Black Friday 2010 Online: 16 Percent Consumer Spending Increase Read More »
Black Friday and Cyber Monday are just around the corner, and consumer interest (which started increasing as early as Summer this year) in both of these days and everything that’s connected with them is quickly growing. Not sure if you know about it or not, but Google has an awesome
Using Google Think Holiday in Your Marketing Research Yet? Read More »
Google Insights for Search is revealing an interesting pattern about people’s searches for “Black Friday” and related key phrases. From 2008 to 2010, the consumer interest in Black Friday deals has been moving to earlier dates every year (happening a month earlier every year). Here’s what Google has registered between
Black Friday Interest Comes Earlier. Marketers Adapt Read More »
Last week I was reviewing the yearly stats of one of my sites, and was once again struck by how seasonal the interest in some niches can be. Here’s a very illustrative chart of that particular site’s visits: My December 2009 Holiday Niches or How to Make Annual Salary in
Holiday-Focused Affiliate Marketing Read More »
Interesting observations have been published by comScore just two days ago. Having analyzed the U.S. online sales data during the first 48 days of the November – December in 2009 versus the same time period in 2008, they have arrived at statistics which mean that Cyber Monday is no longer
Cyber Monday No Longer the Busiest Online Shopping Day Read More »
When we talk about “niche” affiliates, we normally refer to marketers that focus on a product vertical. A number of affiliates have gone beyond verticals only, and realized that there’s also an array of amazing opportunities from holiday shopping to shipping. Today I’d like to briefly look at the demand
Holiday Niches or How to Make Annual Salary in One Month Read More »
The holiday shopping has really picked on the Black Friday (November 27 this year), and continues to grow. The chart on the right shows an increase of affiliate-referred sales within just one affiliate program. I have noticed a very similar picture across several affiliate programs: a considerable slowdown in sales
Online Holiday Shopping in Full Swing: Stats and Trends Read More »
A few days ago in their “Black Friday Anti-Deals: What Not To Buy” post Gizmodo wrote: …many of these “deals” really aren’t deals at all. Often, Black Friday sale products are priced differently between stores, or they are priced at or above deals you can find elsewhere any day of
Black Friday: To Buy or Not to Buy? Read More »