If you’re planning on attending Affiliate Summit West 2011, and would like to hear me speak, I hereby invite you to a panel I am doing with two (edit: three) distinguished digital marketers (and well-known speakers too) Marty Fahncke, Jim Kukral, and Barbara Rozgonyi (added to panel on 10/27/2010). There is still time to plan [...]
Continue reading about Leverage Your Personal Brand for Affiliate Success
Management of your brand online (be it a personal, or a corporate brand) is arguably one of the most important things you should care about. There are a number of experts that regularly blog and write articles on the subject and are also active on Twitter (sharing their own thoughts and tweeting what others write/say [...]
Continue reading about 7 Branding and PR Experts to Follow on Twitter
Being a linguist, I have always been fascinated by this phenomenon in the development of language(s) — when a proper name becomes a common noun (or even a verb). By definition nouns name people, places, and things. There are two classes of nouns: common and proper. Common nouns name general items, while proper nouns name [...]
Continue reading about Pinnacle of Success: Brand Replacing Common Word
Some staggering statistics has been published by the Nielsen Co.’s online division — six out of ten online consumers arrive at e-retailers’ websites through direct type-ins of the retailer’s URL into the address bar of their browser (Google’s URL Suggests were probably included here as well). AdAge wrote: Less than 10% of online retailers’ web [...]
Continue reading about Nielsen: 6 Out of 10 Consumers Use Direct Type-in
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