Management of your brand online (be it a personal, or a corporate brand) is arguably one of the most important things you should care about.
There are a number of experts that regularly blog and write articles on the subject and are also active on Twitter (sharing their own thoughts and tweeting what others write/say on [...]
Continue reading about 7 Branding and PR Experts to Follow on Twitter
Being a linguist, I have always been fascinated by this phenomenon in the development of language(s) — when a proper name becomes a common noun (or even a verb). By definition nouns name people, places, and things. There are two classes of nouns: common and proper. Common nouns name general items, while proper nouns [...]
Continue reading about Pinnacle of Success: Brand Replacing Common Word
Some staggering statistics has been published by the Nielsen Co.’s online division — six out of ten online consumers arrive at e-retailers’ websites through direct type-ins of the retailer’s URL into the address bar of their browser (Google’s URL Suggests were probably included here as well).
AdAge wrote:
Less than 10% of online retailers’ web traffic, [...]
Continue reading about Nielsen: 6 Out of 10 Consumers Use Direct Type-in
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