Creating a Powerful Personal Brand (for Affiliate Marketing & Beyond)

Posted on1 CommentCategoriesThoughts for Affiliates

It’s been nearly two years since that Affiliate Summit panel of ours, but the things we’ve talked about are still relevant today. Back in January 2011 Barbara Rozgonyi, Jim Kukral, Marty Fahncke and yours truly addressed the subject of leveraging personal brands “for affiliate success.” The session ended up covering much more than applying the Read More …

Digital Marketer’s Twitter 100+ Master List

Posted on14 CommentsCategoriesGeneral Discussion, Online Marketing

Over the past two months I’ve been compiling publishing lists of Twitter users related to digital marketing. You have been commenting and adding your own suggestions (which have been highly appreciated!) Today I have decided to collect all of this data into one master list (which now contains over 100 unique Twitter accounts: Analytics – Read More …

Nielsen: 6 Out of 10 Consumers Use Direct Type-in

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing

Some staggering statistics has been published by the Nielsen Co.’s online division — six out of ten online consumers arrive at e-retailers’ websites through direct type-ins of the retailer’s URL into the address bar of their browser (Google’s URL Suggests were probably included here as well). AdAge wrote: Less than 10% of online retailers’ web Read More …

Branding in the Digital Age

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing

Earlier this morning my friend and famous online marketer, Bryan Eisenberg, tweeted that Razorfish has released its 2009 Digital Brand Experience Report. I closely follow everything that Bryan says and posts (on Twitter, Facebook, or his blogs), and sure enough, this was another gem. Browsing through this report I have found it absolutely fascinating! Richly Read More …