Geno on May 20th, 2010

John Woden, the Naismith Basketball Hall of Fame coach, is known for saying that “perhaps the most important part of offensive basketball is the part played by each man without the ball.” Why is it so important? Because unless you play well without the ball, you don’t get the ball!
Krause, Meyer [...]

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Geno on October 30th, 2009

Twitter has just added a new feature — Twitter Lists. You can now create your own lists of Twitter users that you wish to follow. The cool part is that to add someone to the lists you actually do not need to follow them. Your list can be private or open to public (for viewing [...]

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Geno on July 15th, 2009

An interesting topic has been brought up by one of my blog’s readers in the comments to the How to Deal With Mistakes post. Anthony Bloch wrote that in the affiliate program management context “the problem is” that one cannot teach an affiliate manager or merchant “to be responsive”. “They either get it” or [...]

Continue reading about Could Tolerance Be a Way of Education?

An affiliate I know tweeted a phrase that underscores something that you will not hear mentioned in evangelistic presentations on affiliate marketing. Here’s his tweet:

As an affiliate program manager, this statement makes me ask myself: what have I personally done to make it less frustrating for my affiliates? While there is very little that I [...]

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The June issue of FeedFront, the official Affiliate Summit’s magazine, is going to be hitting mailboxes very soon.
On page 10 of this issue you may find my newest article. In it I write about the desperate need for education that is present in the affiliate marketing circles. You may download this newest issue of the [...]

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