One of my most popular posts of 2010 was the Effectiveness of Online Video: CTR, Conversion & Other Data one. Needless to say how anxious I was to get a hold of the newest Econsultancy’s “Online Video Best Practice Guide” by Steffan Aquarone which was released less than 24 hours ago. It’s an impressive 60+ [...]
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It’s been a few months since — after an overwhelming success of a 60 second Super Bowl ad “made simply with a few Google searches and a little music” — Google has launched its Search Stories Video Creator (for YouTube). I have finally gotten to creating one of my own, entitling it a Search Story [...]
Continue reading about Search Story of One Affiliate Marketer
A merchant, who is launching an affiliate program, has emailed me the following question: How effective would very well produced videos be as creatives? We were thinking of possibly having some videos made and wanted to know how well these tend to pull in traffic and sales vs banners and text links. Great question, especially [...]
Continue reading about Effectiveness of Online Video: CTR, Conversion & Other Data
Earlier this morning at buy.at’s 7th annual Speakeasy event in Central London, UK, it was announced that buy.at has partnered with Coull to bring the world “the first fully-integrated video technology for the affiliate marketing industry” which allows affiliates to convert any video into an interactive ad with affiliates links embedded into/throughout it. Amy Ely [...]
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Five days ago Nielsen reported a 10.5% year-over-year growth in the number of online video viewers — “from 127.6 million unique viewers in February 2009 to 141 million in February 2010.” Two days ago I’ve found out about the birth of a new affiliate network — a video-centered network, founded by John Ferber, the co-founder [...]
Continue reading about Interview with John Ferber, Founder of Video Affiliate Network
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