What Will Online (and Affiliate) Marketing Look Like in 2015?

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing, Thoughts for Affiliates

A little over a week ago I was approached by Chris Johnson, asking if I would like to contribute a 30-second video answer to a question of how online marketing, and performance marketing in particular, will look like around 2015. Earlier today my video, along with videos from a few other affiliate marketing experts, was Read More …

Effectiveness of Online Video: CTR, Conversion & Other Data

Posted on3 CommentsCategoriesAffiliate Program Management, Online Marketing, Thoughts for Affiliates

A merchant, who is launching an affiliate program, has emailed me the following question: How effective would very well produced videos be as creatives? We were thinking of possibly having some videos made and wanted to know how well these tend to pull in traffic and sales vs banners and text links. Great question, especially Read More …

buy.at and Coull Transform Any Video into Affiliate Ad

Posted on8 CommentsCategoriesAffiliate Tools, General Discussion

Earlier this morning at buy.at’s 7th annual Speakeasy event in Central London, UK, it was announced that buy.at has partnered with Coull to bring the world “the first fully-integrated video technology for the affiliate marketing industry” which allows affiliates to convert any video into an interactive ad with affiliates links embedded into/throughout it. Amy Ely Read More …

Interview with John Ferber, Founder of Video Affiliate Network

Posted on4 CommentsCategoriesGeneral Discussion, Interviews

Five days ago Nielsen reported a 10.5% year-over-year growth in the number of online video viewers — “from 127.6 million unique viewers in February 2009 to 141 million in February 2010.” Two days ago I’ve found out about the birth of a new affiliate network — a video-centered network, founded by John Ferber,  the co-founder Read More …