Earlier this morning Business Insider reported: Salesforce just spent $276 million in cash and $50 million in stock to acquire Radian6, which makes tools for big companies to monitor their social media presence, the company has just announced. While not being as dollar-impressive as the acquisition I’ve written about yesterday, this one is quite significant [...]
Continue reading about Salesforce Acquires Radian6, Line Between Social & CRM Blurring
Not too long ago I’ve learned of a Los Angeles-based company called uCubd, and got really interested in it because of two things: (i) cool technology, and (ii) the fact that their technology is already integrated with at least one affiliate program, the Amazon’s one. So, I sat down with one of the company’s co-founders, [...]
Continue reading about uCubd Mashups – New Way to Engage and Monetize
Yesterday Sophos reported the newest scam scheme on Facebook — the Target Week SHOP for FREE, which thousands of Facebook users have already fallen for. The way it works is basically like this: You’re told you need a special gift card to participate in this promo. To obtain the card you are “required to perform [...]
Continue reading about Target Shop for Free Week & What Breeds Affiliate Marketing Scams
In the U.K. an ad agency has developed a tool that seeks to leverage the growing popularity of Social Media introducing affiliate marketing to the wider masses (essentially, anyone who is on Facebook can use it, and earn money through it). Dan Clays of BLM Quantum that has created the tool says that the “Social [...]
Continue reading about “Social Affiliate” Tool, Domino’s Pizza, and Affiliate Widgets
Search Engine Strategies Chicago 2009 keynote speaker, Dan Siroker, a lead analyst for the 2008 Obama presidential campaign, has announced a product the essence of which is based on the lessons learned from the use of Social Media for that presidential campaign. Siroker explains: The product is called Spreadly… and the product is the way [...]
Continue reading about Social Affiliate Marketing or Social Cause Marketing?
…unless it benefits the work process. Robert Half Technology has recently published some interesting data on the approach of U.S. workplaces to their employees’ use of Social Media while at work. Having surveyed over 1,400 chief information officers from companies with 100 or more employees across the United States, Robert Half has found out that [...]
Continue reading about 73% of Workplaces Prohibit Social Media Use
We have been registering a surge in applications from affiliates who either list no other website but a URL of their social media profile (on Twitter, Facebook, etc), or list their social media profile(s) (some – more than one) as the main website(s) where they plan to promote the merchants whose affiliate programs will accept [...]
Continue reading about Social Media Affiliates – a New Trend?
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