On numerous occasions I have talked and blogged about the necessity of affiliate leadership versus affiliate management, and particularly, the importance of adapting principles of transformational leadership. I’ve also tackled this subject in my recent keynote speech in Tel Aviv, Israel, and today I’d like to show you the part of it where I discussed [...]
Continue reading about Leadership Principles for Solid Affiliate Program Management
With the Winter Olympics 2010 going on, and the first ice hockey match involving the Russian team (the 2008 and 2009 world champions!) coming up in just two days, I was happy to find out that one of the Russian channels I have here in the U.S. was going to have a biographical documentary on [...]
Continue reading about Vyacheslav Bykov, True Leadership and Affiliate Management
I’ve blogged about the differences between leaders and managers. I have also written about transformational leadership, and how it can be applied in the context of affiliate marketing. But today I have found an interesting diagram that shows how and when management, leadership, and transformational leadership can overlap (in traditional business environments). Here it is: [...]
Continue reading about Where Management, Leadership and Transformational Leadership Overlap
I have been comparing different theories of leadership over the past few weeks, and while many — if adjusted and adopted to the affiliate program management context — do fit, it is the transformational leadership that, in my opinion, is best suited for new affiliate program managers to keep in mind. Just as the name [...]
Continue reading about Transformational Leadership for Affiliate Program Management
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