On numerous occasions I have talked and blogged about the necessity of affiliate leadership
versus affiliate management, and particularly, the importance of adapting principles of transformational leadership.
I’ve also tackled this subject in my recent keynote speech in Tel Aviv, Israel, and today I’d like to show you the part of it where I discussed how you can apply leadership principles while working with affiliates:
Are you applying these principles in your affiliate program management? Are you practicing the 7 R’s, and are you being a transformational leader? Both of these can work wonders, and I highly encourage you to re-think your current management approach and style in light of these concepts. Obviously, this applies not only in affiliate program management situations, but in any management context.