…at least within one particular affiliate network, within one particular country. Stolen coupons have been a long-standing problem for affiliates that are receiving exclusive deals from merchants. The essence of the problem is as simple as this: You run an XYZ affiliate website A merchant gives you an exclusive coupon […]
Stolen Coupons May No Longer Be a Problem Read More »
Not too long ago the UK-based Internet Advertising Bureau‘s (IAB) Affiliate Marketing Council has released its new Ethical Merchant Charter. The document aims at promoting “greater transparency in the industry and ensure better relationships between publishers and merchants” and is the second best practice initiative by IAB in 2009 after
IAB Affiliate Marketing Council's Ethical Merchant Charter Read More »
After a smooth and easy drive from NYC back home (took us only 4.5 hours to cover close to 300 miles, regardless of making a stop for ice-cream and coffee), and three saturated days at Affiliate Summit East 2009, I found myself reflecting on the benefits of gatherings like this.
Reflecting on the Benefits of Conferences Read More »
Yesterday Yahoo! has launched a renewed website, Yahoo! Deals (where they feature “deals and online coupons from around the web”), and resurrected their Twitter account @yahoo_deals to push the coupon offers published on Yahoo! Deals [source]. I went to the Walmart coupons page (titles and meta tags of all pages
Yahoo! Deals – New Affiliate Coupons Aggregator Read More »
It’s been another busy day at this Affiliate Summit for me — good busy. Several productive meetings with current and prospective clients and affiliates, an excellent audience of affiliate program managers and network reps [picture 1 here | picture 2] at my session on how to motivate affiliates, good new
Under 1% of Affiliate Marketers Care About Advertising Tax? Read More »
It has been a busy day for me. I’ve spent most of it at the Affiliate Meet Market of Affiliate Summit East 2009 — 7 hours of talk to prospective affiliates, fellow-OPM’s, and other agencies we may collaborate with in the near future. The Meet Market officially starts at 12:00
Affiliate Summit East 2009 Meet Market Read More »
After some 8-hour travel — 6 hours of driving from Northern Virginia to New York City where I’m participating in the Affiliate Summit East 2009, and a 2 hour business meeting in Wilmington, DE — I checked into the Sheraton New York Hotel & Towers (member of Starwood Hotels group).
Customer Service Failure at a Starwood Hotel Read More »
As I was wiring money at my local Bank of America branch today, I have noticed that the most aggressive advertising that is currently being done inside the branch is one for Add It UpTM program. It appeared to be a cashback program where “you can earn up to 20%
Bank of America is Now an Incentive Affiliate Read More »
Affiliate marketing is essentially a Cost Per Action marketing. When there is performance/action — you pay your affiliates. Performance can be of several types, but the most frequently valued ones are sales and leads. Therefore, online businesses either pay a percentage (or a flat amount) of every sale an affiliate
Cost Per Action Marketing and Pay Per Lead Model Read More »
Yesterday Rich Owings tweeted a sad news, that of the affiliate tax (aka “Amazon tax”) passing the House and Senate in North Carolina: Less than half an hour ago, Melanie Seery tweeted (highlighting mine): Today in her blog she also wrote: It is expected that North Carolina, like Rhode Island, will
Affiliate Tax Bill Passage in North Carolina Read More »