All marketers are liars — Seth Godin Do you always read the fine print? I do most of the time, but not when it’s the type of fine print that comes in the mail after everything is paid for, and you’re already a member/customer. Today Allstate Motor Club has taught […]
Allstate Motor Club Teaches Me to Read Fine Print Read More »
Two affiliates on different sides of the globe (U.S. and Australia) blogged about the same topic during the same week of August 2009. They talked about the things that make the life of an affiliate unnecessarily difficult, and they obviously wanted affiliate program managers to hear them. I am referring
Things Affiliates Dislike Read More »
Someone was searching my blog for a phrase “networking with affiliate managers”, and I’ve decided to devote my today’s post to this. There is, in fact, a place where you can discuss affiliate program management questions with colleagues, meeting other affiliate program managers online. It is the Affiliate Program Management
Networking with Affiliate Managers Read More »
As I was searching the web to see if a particular merchant offers coupons, I came across numerous affiliate sites which by optimizing their webpages accordingly make it look as if that merchant may have coupons when, in reality, they do not. It got me thinking in two directions: (1)
Pseudo-Couponing: Deceptive & Zero-Value-Added Technique Read More »
In my post on the affiliate program setup expenses to be aware of I have mentioned that not all affiliate programs are based on affiliate networks. Many are being run in house: on self- or remotely hosted (and sometimes even internally-developed) software. Amazon and eBay, for example, run their affiliate
Affiliate Program Software – Options to Consider Read More »
After receiving my pricing, a prospective client, who is looking for an outsourced affiliate program manager (OPM), wrote: I wanted to know whether there would be any other fees that I should be considering? I suppose the software companies like Linkshare and others, would charge a fee also. Are those
Affiliate Program Start / Setup Expenses Read More »
I love beautifully created ads, and one of them was shown to me by my wife as she was browsing through the September issue of the “Parent & Child” magazine this morning. It’s an ad by Nestle, and it’s for their new snack size Drumsticks (they call the new product
Ingenious Magazine Ad Brings Product & Deal Alive Read More »
It is quality rather than quantity that matters. — Seneca “How many affiliates will you recruit for me?” is the question that many merchants believe to be one of the key ones to ask prospective affiliate program managers. This is the wrong question to ask. And, as it is customary
Numbers of Affiliates Mean Nothing. Focus on Real Data. Read More »
In continuation of my last two posts, and pondering on some of the comments at Econsultancy.com, let’s see what parties can benefit from adware pop-ups, and if anyone really gets hurt. To begin with, let’s list who is involved in the game: (a) adware affiliate, (b) merchant, (c) affiliate network,
Who Benefits & Who Gets Hurt By Adware Affiliates Read More »
I have been thinking and discussing the issue of parasitic affiliates a lot over the past 40 hours (since the publication of this post, and the recording of this video), and there are 2 things that stand out to me as the main downsides of having a parasitic/adware adware affiliate
Parasitic / Adware Affiliates Hinder Affiliate Program Growth Read More »