Some staggering statistics has been published by the Nielsen Co.’s online division — six out of ten online consumers arrive at e-retailers’ websites through direct type-ins of the retailer’s URL into the address bar of their browser (Google’s URL Suggests were probably included here as well). AdAge wrote: Less than […]
Nielsen: 6 Out of 10 Consumers Use Direct Type-in Read More »
Earlier this morning my friend and famous online marketer, Bryan Eisenberg, tweeted that Razorfish has released its 2009 Digital Brand Experience Report. I closely follow everything that Bryan says and posts (on Twitter, Facebook, or his blogs), and sure enough, this was another gem. Browsing through this report I have
Branding in the Digital Age Read More »
Ever since the day it was published, the What Size Banners Should an Affiliate Program Have? post has been one of the most frequently demanded ones in my blog. However, while I did cover the most popular banner sizes in it, I made no mention of the banner file size
What Size Should Affiliate Banner Files Be? Read More »
An excellent question was posed by Eric Alexander earlier this morning: Does it [the passing of the new Federal Trade Commission’s disclosure rules for “endorsements and testimonials”] only affect product or service endorsements or even all affiliate links, banners, etc that a website may publish? I’ve just given the Guides
Will All Affiliates Be Affected by New FTC's Rules? Read More »
Some time ago I joined an affiliate program. I do this frequently — to analyze the styles and approaches of various affiliate program managers. I am not doing this to make money on (or promote) the merchants who run these affiliate programs. However, out of hundreds of affiliate programs who
Art of Soliciting Affiliate Feedback & Raising Interest Read More »
On October 27, 2009 LinkShare launched a Twitter tool for affiliates to use. Almost simultaneously with the LinkShare’s announcement, Amazitter (an iPhone app for tweeting Amazon affiliate links) came out. The wave continued, and yesterday Amazon has changed its policy from no affiliate links on Twitter to let’s “Share on
Advice for Advertisers with Affiliates on Twitter Read More »
When a new affiliate asks me what they should focus on while starting on their path as an affiliate marketer, I always recommend looking inside themselves, and spotting the topic they are really passionate about. That’s the place you always want to start! If, for example, you hate cooking, but
Passion Defines Success Read More »
I have just found out that the Federal Trade Commission has published video responses to the following 6 questions: What’s new about the Endorsement Guides? Why did the FTC update the Endorsement Guides? What do the Endorsement Guides mean for bloggers? How do bloggers follow the Endorsement Guides? Is the
FTC's Video Response to Questions on Endorsement Guides Read More »
Earlier today Janet Meiners Thaeler (aka NewspaperGirl) tweeted: CMP.ly is said to have been born “in response to a continued push for transparency and honesty in blogging and within social media and digital communications”. This solution seeks to address the problem of “no established structure or format for disclosures to
CMP.ly Introduces a Disclosure Policy Solution Read More »
So you have decided to start an affiliate program. One of the very first question that you will have to deal with is what to set the program’s commission rate at. There are various opinions on how to calculate it. My short advice is this: a) Calculate the maximum that
How To Calculate Affiliate Commission Rate Read More »