A month ago ShareASale published a brief case study on how the pay-per-call model was working for one given affiliate program, that of Legacy Learning Systems [view it in PDF here]. In it the program’s manager, Matt McWilliams, shared that in the first 30 days with the platform — ShareASale uses RingRevenue‘s technology to track their pay-per-call transactions (same platform that is being used by OfferMobi) — they received 200 calls, and “100% percent of the calls that qualified for an affiliate commission payout converted to a sale.” Needless to say, that such performance exceeded the merchant’s “ROI expectations”.
I am generally very skeptical of any case study that talks of amazing performance, or “the next big thing” of any kind. It was on this reason that unlike my fellow-bloggers Shawn Collins and Linda Buquet I have not given this particular case any coverage in my blog.
However, I did start monitoring PPCall performance very closely in one given affiliate program, that of HealthCompare.com. Their program is run on Commission Junction, which also works with RingRevenue to offer their merchants a way to start pay-per-call affiliate programs. After three weeks of precise monitoring, I must admit that I’ve been converted: from skepticism to a firm belief that there is a very bright future for pay-per-call affiliate programs.
The latest stats from the above-quoted affiliate program show that conversion fluctuates between 21% and 22% (see the above screenshot). This is 5.5 times better than this particular merchant’s regular online affiliate program, and some 10 times better than what is considered to be a solid conversion for affiliate programs overall.
If you aren’t using PPCall yet, I certainly recommend giving it a shot.