Yesterday I have written about the key affiliate expectations as presented by the new AffStat Report. Today I’d like to mention one more graph that caught my eye in this report. It addresses the question of avenues that affiliates use to find out about affiliate programs “and then join”. The report reveals that the top 3 ways of finding affiliate programs to join are:
- Affiliate directories (18.3%)
- Search engines (18%), which when combined with the “personal research” piece of the pie, make up close to 24%. Add affiliate program blogs (which are loved by SEs) to these, and we’ll almost hit a 30% mark.
- Direct contact by affiliate manager (16.2%)
Conferences (11.3%) follow the above-quoted three, whereas, interestingly enough, the least frequently used methods are (1) affiliate forums* (1.3%), (2) word of mouth (1.3%) and (3) Twitter (3.9%).
Lessons affiliate program managers can learn from this:
- By all means, do have a dedicated affiliate program page on your website [see this post of mine too]. Additionally, do maintain an affiliate program blog and participate in other activity that will help you improve the organic rankings of webpages that talk about your affiliate program
- Submit your affiliate program to directories [see also this poll]
- Use direct approach channels (email, snail mail, personal contact, etc) to reach prospective affiliates
* It is interesting to me that 1.3% voted for “affiliate forums” but 6.4% for “message boards”. I always thought they are one and the same.