Earlier this morning ForeSee Results has released their 6th annual Holiday Top 40 Online Retail Satisfaction Index, a ranking of the top 40 largest online retailers by revenue, scored on customer satisfaction by nearly 10,000 survey respondents. The “holiday” period is defined here as “the holiday shopping season from Thanksgiving through the last day of free shipping”.
Based on the survey results the top 7 performers of 2010 are:
- Amazon and Neflix (86 points each)
- QVC (84 points)
- Avon and LL Bean (83 points each)
- Newegg and Apple (82 points each)
The bottom of the list looks as follows:
- HomeDepot.com, Macys.com & OfficeMax.com (75 points each)
- Sears.com (74 points)
- TigerDirect.com (73 points)
Here are some other points I personally have found of interest in the ForeSeeResults’ report:
Customer Satisfaction with US Online Retailers: 2005-2010
What Are Satisfied US Customers More Likely to Do?
Amazon versus Walmart
Netflix versus Blockbuster
You may download the full 21-page Holiday Top 40 Online Retail Satisfaction Index report here.