A new affiliate program manager has emailed me the following question (about corresponding with affiliates):
How often should I follow up? I don’t want to seem like a stalker.
It’s a very good (and an important) question, as affiliates will frequently not reply to your very first email, and follow-ups really are extremely important.
I try to follow up 5 times:
- A week from original email
- One more week down the road
- Two months
- Half a year
- A year
The above pattern allows for persistence, but doesn’t make these follow-up attempts too annoying.