Yesterday, one of the luminaries of digital marketing, Avinash Kaushik tweeted: In his Google+ post Avinash shared that his blogging strategy has been to follow these 4 principles: 1. Staying focused 2. Publishing only original stuff 3. Sticking to publishing only what’s “incredible, relevant, of value” to your audience 4. […]
Amazing Blogging, or How To Succeed By Helping Others Read More »
Earlier this year, after speaking at the Russian Internet Forum at St. Petersburg, I put together a blog post entitled Russia Open to Performance Marketing, But Lacks Basics. In it I wrote that one of the basics that is lacking is payment-related, namely the fact that “some 90% of Russia’s
Russia, Ecommerce and Online Payments by Plastic Read More »
On Friday the Governor of California, Jerry Brown, signed AB 155 — “a statute that repeals the Affiliate Nexus Tax law for one year” [source]. I tweeted about it on Friday, and also retweeted the news on Sunday, receiving an immediate question (a very good question): So what’s next? Well,
What California Statute AB 155 Means for Affiliates Read More »
Every week I get dozens of emails which follow a format similar to this one: I’ve read your book (or heard you speak at a conference), and loved it I’d love to buy you coffee (or just set up a time to call you, and show what we’re doing) and
Wanna "Pick My Brain"? For Free? Read More »
Klout has been publishing lists of online influencers for some time already. Not surprisingly, an area that hasn’t been touched so far is affiliate marketing — a field too niche for the general public, yet one of tremendous interest to those of us who are breathing and living it every
Top 10 Influencers on Affiliate Marketing per Klout Read More »
Yesterday I’ve received feedback on my Affiliate Summit East 2011 (ASE11) presentation. As you may remember [say, from the post I put together immediately following that speech in New York], I entitled it Key Affiliate Program Components You’re Probably Missing, and focused on 15 integral affiliate program management elements that
Affiliate Summit East 2011 Feedback Read More »
Less than a week ago I returned back from Israel where I was speaking at an affiliate marketing conference.The name of it was Take Charge 2011 Digital Commerce Summit. Plimus (together with conference’s co-host Itay Adam of GoTraffic) has put together one impressive affiliate marketing event in Tel Aviv. There
Take Charge 2011 Plimus Conference in Israel – Recap, Pictures Read More »
Earlier this morning I tweeted something out (and received an quick reaction from an affiliate): Immediately people started emailing me for the details. So, here is the text that I was referring to (names removed; we’re trying to learn from the mistakes of others, and not point fingers): Dear Affiliates
Major Affiliate Communication Failure Read More »
While auditing an affiliate program, and going through all its major elements, we had a client ask: Can we change our cookie length? It seems too long to me… Their cookie length was set at 120 days. My answer to questions like this has been the same ever since I
Back to Affiliate Cookie Duration (Return Days) Question Read More »
Much has happened over the past week in the affiliate marketing world, but the following 5 posts of various affiliate marketing bloggers are the ones I’d like to highlight today. Why? Because these posts have covered some of the more important affiliate news of the week of 4-9 September, 2011:
Latest Affiliate Marketing Must Read News Read More »