Earlier today a4u released an M-Commerce Report, detailing the UK’s latest m-commerce statistics, considerations, and opportunities both for brands and affiliates.
Here are just a few things that have caught my eye:
Affiliate-Driven Mobile Sales Doubled Since the Start of 2011
Per Affiliate Window‘s observations “at the start of the current year the mobile channel accounted for roughly 2% of sales” while “by August that proportion had risen to more than 5%”. Another way of looking at it is this: “with 77,000 mobile transactions taking place in August, the number of mobile sales has leaped by 12,000 in just one month.”
iPad Doubles Desktop Conversions
The report points out that about “4% of iPad traffic converts, compared to just under 2% of non mobile traffic” and “mobile, in general, is outperforming computer traffic with phone-sized iPhone, Android and Blackberry devices converting at around 2.5%”.
Mobile & Online to Offline Convergence in Affiliate Channel
Debenhams ran a mobile voucher trial with VoucherCloud and MyVoucherCodes, and out of all other marketing channels employed “Affiliate Marketing was the highest performing channel … driving 57% of in-store sales revenue.”
The opportunity is obviously there, and not only for UK merchants and affiliates, but also for marketers working out of (and in) the United States, and other countries.
The full report is available for a free download at affiliates4u.com.