Yesterday evening I received a confirmation that one of my proposed sessions has been selected (yes, thanks to both your votes, and the votes of the conference’s Advisory Board and Founders) for Affiliate Summit West 2012 which will be traditionally held in Las Vegas, NV on January 8-10, 2012.
This will be my 6th
and 3rd consecutive time speaking at an Affiliate Summit, and I’m truly excited. To me Affiliate Summit is the most important affiliate marketing conference of the year. When planning it in advance (booking exhibit space, picking sessions to attend, scheduling one-on-one meetings, and networking events), one can really take a lot out of it [see this post of mine for tips on making the most of it].
Also, while — per a quick poll I ran 4 months ago — the majority of people attend conferences to network with colleagues and prospective clients/partners, the second most popular answer chosen was education [more here]. As a conference attendee, I personally try to draw two things from every conference I go to: inspiration/motivation and education/training. As is always the case with my solo presentations, it is with these two in mind that I’ll be presenting at Affiliate Summit West 2012 too.
My session’s official session title and description are as follows:
Advanced Affiliate Program Management & Analysis
What is parasitism and channel cannibalization? What KPIs and metrics are important to analyze? How can competitive intelligence help you grow the program? We’ll tackle these & other vital questions.
We’ll focus on the topics and questions that inevitably spring up a few months into the launch of every affiliate marketing program. So, if you have an affiliate program, this session is for you. In an already customary manner there will be time for questions at the end of my presentation. I will also make sure to bring some of my books to give away this time too (just as in New York, but maybe more than one title). Hope to see you in Las Vegas!! Session date and time should be posted at this page some time soon.