Earlier this morning Fred Wilson published an interesting comparison of his blog’s traffic sources where upon splitting “the top ten” referrers “into three categories”, he discovered the following breakdown:
- Direct — 50%
- Social — 40% (with nearly 1/2 from StumbleUpon)
- Search — 10%
These numbers amused me
to say the least, and I decided to perform a quick analysis my own blog’s traffic sources over the past 30 days.
As expected, my situation is quite different:
- Search — 72%
- Direct — 13.3%
- Social — 8.1%
I suspect most blogs will see a breakdown more similar to mine than the one that Fred is witnessing now. But that’s only my guess, and I would love to hear from other bloggers on this one.
I’ve also analyzed my top social media sources, and here’s what I see:
Top 7 Social Media Referrers
4.5% — t.co
1.6% — facebook.com
0.8% — twitterfeed
0.5% — linkedin.com
0.3% — stumbleupon.com
0.2% — bizsugar.com
0.2% — hootsuite.com
I guess, I should get more active on StumbleUpon. Fred’s figures are truly compelling.
Finally, I’ve decided to measure what role news aggregation sites are playing in my blog’s traffic (I could’ve included these in the “social” category too, but
on a number of reasons decided to single them out), and it appears that they are referring just a bit less than 3% of all my visitors. Here’s a breakdown of what I see in my case:
Top 3 News Aggregators Sources
1.7% — affbuzz.com
0.5% — affdaily.com
0.3% — marketingland.com
What are you seeing on your blog(s)? What social channels do you see perform most effectively? And how effective is social in your case?